eCommerce: Formulation of Strategy
by Robert Plant
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List Price: $29.00
Our Price: $8.88
Your Save: $ 20.12 ( 69% )
Availability: Usually ships in 24 hours
Manufacturer: Prentice Hall PTR
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.4012
EAN: 9780130198440
ISBN: 0130198447
Label: Prentice Hall PTR
Number Of Items: 1
Number Of Pages: 368
Publication Date: 2000-07-08
Publisher: Prentice Hall PTR
Studio: Prentice Hall PTR
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Spotlight customer reviews:
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Customer Rating:
Summary: Great book to read when starting an ECommerce site.
Comment: This book is very informative on starting an ECommerce site. I especially like the instruction it gives on PLANNING the website and strategy beforehand. The book also discusses the important elements of creating a website, one being Top Management buy in.
Customer Rating:
Summary: eCommerce another powerful channel
Comment: The book is excellent but misses out on highlighting the really big successes that established brick and mortar companies gain by adding the Internet as part of their multi-channel marketing, distribution,manfacturing and design and development activities of products and services.
These multi-channel organizations will do 80% of the eCommerce on a global basis. The author should come out with a sequel with a lot of case studies of the incredible success stories of multi-chanel organizations use of Internet technologies.
Fred Held
CEO Site-Tuners, Inc.
Customer Rating:
Summary: I knew Dr. Robert T. Plant
Comment: I personally have met Dr. Plant, and I would never have purchased this book if it wasn't required for this class. Dr. Plant last worked in industry almost 20 years ago, and has spent those years in an academic silo. He's certainly no expert, and this book is evidence of it. As someone who has actually implemented e-business solutions for a number of large companies, Dr. Plant's 'ideas' are worthless in the real world. This book is more marketing hype and 'internet bubble' dreamery than reality. Save your money. (And if you are forced to take his class, try to get out of it.)
Customer Rating:
Summary: Required reading for IT professionals too!
Comment: My expectations from this book were twofold: (1) gain insights into the business value of e-commerce so I could have a fuller understanding of how my role as a service delivery consultant fit into the bigger picture, and (2) see the implementation strategy from the business process owner's point of view. This book fully met my expectations and provided further insights that I did not expect.
An an IT professional my point of view is different from the intended audience of this book and this is reflected in my review. First, this book provided my with an opportunity to observe the business forces that drive the systems that I support. I gained a good understanding of the business imperatives, as well as the challenges that the business face when developing an e-commerce strategy. From this I gained an appreciation of how the projects that IT initiate are first conceived and was able to see the direct link between these projects and how they ultimately relate to business objectives. These insights are valuable and inspire me to seek ways to better align my domain, service delivery, to business goals.
I also gained a much greater understanding or the many faces of e-commerce, such as the unique requirements of business-to-customer as contrasted with, for example, business to business. From my vantage point prior to reading this book it was just a collection of applications and interfaces. After reading this book I see beyond the technology itself to the real purposes and their associated goals.
This book also contains information that is directly applicable to my profession. The ownership issues and e-strategy leadership chapters gave me a clear view of who the real stakeholders are, which is of the utmost importance to service delivery. This information sparked some ideas about support strategies and other issues that I need to consider with respect to e-commerce systems from an IT perspective. Equally important is the chapters on the roll out strategy, which is a space where I have a definite role, and the scorecard approach to measuring the effectiveness of an internet strategy. The latter gave me some clear ideas about how to align IT service delivery to business stakeholders in the e-commerce domain.
In my opinion this book is as applicable to IT professionals as it is to business process owners and decision makers. It gives the business side a clear understanding of the factors and issues that go into an e-commerce strategy, and an approach to developing and implementing the strategy. It gives the IT professional some unique insights on that drives the requirement to develop and implement e-commerce systems and shows areas where we can add value to the process and help assure a successful implementation.
Customer Rating:
Summary: Strategic Analysis of " Formulation of Strategy"
Comment: A comprehensive manual written by a professional to be used as a guide for novice or expert to guarantee successful e-business activity.
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Editorial Reviews:
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Customer Rating:
Summary: Great book to read when starting an ECommerce site.
Comment: This book is very informative on starting an ECommerce site. I especially like the instruction it gives on PLANNING the website and strategy beforehand. The book also discusses the important elements of creating a website, one being Top Management buy in.
Customer Rating:
Summary: eCommerce another powerful channel
Comment: The book is excellent but misses out on highlighting the really big successes that established brick and mortar companies gain by adding the Internet as part of their multi-channel marketing, distribution,manfacturing and design and development activities of products and services.
These multi-channel organizations will do 80% of the eCommerce on a global basis. The author should come out with a sequel with a lot of case studies of the incredible success stories of multi-chanel organizations use of Internet technologies.
Fred Held
CEO Site-Tuners, Inc.
Customer Rating:
Summary: I knew Dr. Robert T. Plant
Comment: I personally have met Dr. Plant, and I would never have purchased this book if it wasn't required for this class. Dr. Plant last worked in industry almost 20 years ago, and has spent those years in an academic silo. He's certainly no expert, and this book is evidence of it. As someone who has actually implemented e-business solutions for a number of large companies, Dr. Plant's 'ideas' are worthless in the real world. This book is more marketing hype and 'internet bubble' dreamery than reality. Save your money. (And if you are forced to take his class, try to get out of it.)
Customer Rating:
Summary: Required reading for IT professionals too!
Comment: My expectations from this book were twofold: (1) gain insights into the business value of e-commerce so I could have a fuller understanding of how my role as a service delivery consultant fit into the bigger picture, and (2) see the implementation strategy from the business process owner's point of view. This book fully met my expectations and provided further insights that I did not expect.
An an IT professional my point of view is different from the intended audience of this book and this is reflected in my review. First, this book provided my with an opportunity to observe the business forces that drive the systems that I support. I gained a good understanding of the business imperatives, as well as the challenges that the business face when developing an e-commerce strategy. From this I gained an appreciation of how the projects that IT initiate are first conceived and was able to see the direct link between these projects and how they ultimately relate to business objectives. These insights are valuable and inspire me to seek ways to better align my domain, service delivery, to business goals.
I also gained a much greater understanding or the many faces of e-commerce, such as the unique requirements of business-to-customer as contrasted with, for example, business to business. From my vantage point prior to reading this book it was just a collection of applications and interfaces. After reading this book I see beyond the technology itself to the real purposes and their associated goals.
This book also contains information that is directly applicable to my profession. The ownership issues and e-strategy leadership chapters gave me a clear view of who the real stakeholders are, which is of the utmost importance to service delivery. This information sparked some ideas about support strategies and other issues that I need to consider with respect to e-commerce systems from an IT perspective. Equally important is the chapters on the roll out strategy, which is a space where I have a definite role, and the scorecard approach to measuring the effectiveness of an internet strategy. The latter gave me some clear ideas about how to align IT service delivery to business stakeholders in the e-commerce domain.
In my opinion this book is as applicable to IT professionals as it is to business process owners and decision makers. It gives the business side a clear understanding of the factors and issues that go into an e-commerce strategy, and an approach to developing and implementing the strategy. It gives the IT professional some unique insights on that drives the requirement to develop and implement e-commerce systems and shows areas where we can add value to the process and help assure a successful implementation.
Customer Rating:
Summary: Strategic Analysis of " Formulation of Strategy"
Comment: A comprehensive manual written by a professional to be used as a guide for novice or expert to guarantee successful e-business activity.
This is the first book about the formulation, development and execution of e-strategy written entirely for senior executives in the language of the boardroom. Leading eCommerce expert Robert Plant cuts through the "consultantese" and technobabble to present a comprehensive, balanced, integrated strategy for ECommerce leadership. Drawn from research and interviews with senior executives at more than 40 of the world's largest organizations, Plant's strategy addresses all four key drivers of eCommerce success: brand, technology, service, and market. Plant introduces detailed models for the creation of a high-level eCommerce strategy and each dimension of that strategy. He demystifies the technical issues, explaining the functions and roles of each key element of eCommerce infrastructure. Along the way, Plant answers questions such as: "Where does your ERP system fit in? What is the role of knowledge management and data warehousing? Should you outsource, develop internally, or partner? How will eCommerce change your supplier and customer relationships?" Using a scorecard methodology, Plant helps executives understand their eCommerce objectives, and define metrics and processes that help every team member stay on track. From start to finish, eCommerce: Formulation of Strategy gives executives the intellectual tools to compete effectively in the new e-conomy.
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