Global Marketing (5th Edition)
by Warren J. Keegan
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List Price: $176.00
Our Price: $127.00
Your Save: $ 49.00 ( 28% )
Availability: Usually ships in 24 hours
Manufacturer: Prentice Hall
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.84
EAN: 9780131754348
ISBN: 0131754343
Label: Prentice Hall
Number Of Items: 1
Number Of Pages: 672
Publication Date: 2007-11-23
Publisher: Prentice Hall
Studio: Prentice Hall
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Spotlight customer reviews:
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Customer Rating:
Summary: i was pleased
Comment: i got this book in good time and in good condition the seller wasalso amazinly curteous thank u
Customer Rating:
Summary: Informative
Comment: Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Customer Rating:
Summary: Book Purchase
Comment: Book came in great time and was in the condition they said it was in. 5 stars.
Customer Rating: 
Summary: Bad Shipping
Comment: Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a crease in it that I would not consider "new" quality.
Poor shipping quality.
Customer Rating:
Summary: Great BooK!
Comment: This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
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Editorial Reviews:
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Customer Rating:
Summary: i was pleased
Comment: i got this book in good time and in good condition the seller wasalso amazinly curteous thank u
Customer Rating:
Summary: Informative
Comment: Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Customer Rating:
Summary: Book Purchase
Comment: Book came in great time and was in the condition they said it was in. 5 stars.
Customer Rating:
Summary: Bad Shipping
Comment: Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a crease in it that I would not consider "new" quality.
Poor shipping quality.
Customer Rating:
Summary: Great BooK!
Comment: This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
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