The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
by Thomas T. Nagle
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List Price: $87.00
Our Price: $45.99
Your Save: $ 41.01 ( 47% )
Availability: Usually ships in 24 hours
Manufacturer: Prentice Hall
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Average Customer Rating: 
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Binding: Hardcover
Dewey Decimal Number: 658.816
EAN: 9780131856776
ISBN: 0131856774
Label: Prentice Hall
Number Of Items: 1
Number Of Pages: 368
Publication Date: 2005-12-03
Publisher: Prentice Hall
Studio: Prentice Hall
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Spotlight customer reviews:
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Customer Rating: 
Summary: Very hard to read - boring and not very concise
Comment: Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone
Customer Rating:
Summary: GRATE BOOK
Comment: If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
Customer Rating:
Summary: Great reference on value-based. Wish it had more on setting initial price.
Comment: I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
Customer Rating:
Summary: good book, shipping too slow
Comment: This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
Customer Rating:
Summary: Best book on Pricing I have ever read
Comment: I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.
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Editorial Reviews:
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Customer Rating:
Summary: Very hard to read - boring and not very concise
Comment: Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone
Customer Rating:
Summary: GRATE BOOK
Comment: If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
Customer Rating:
Summary: Great reference on value-based. Wish it had more on setting initial price.
Comment: I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
Customer Rating:
Summary: good book, shipping too slow
Comment: This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
Customer Rating:
Summary: Best book on Pricing I have ever read
Comment: I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
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