The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
by Michael Treacy
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List Price: $25.00
Our Price: $0.75
Your Save: $ 24.25 ( 97% )
Availability:
Manufacturer: Perseus Books
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9780201406481
ISBN: 0201406489
Label: Perseus Books
Number Of Items: 1
Number Of Pages: 208
Publication Date: 1995-01
Publisher: Perseus Books
Studio: Perseus Books
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Spotlight customer reviews:
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Customer Rating: 
Summary: The Examples Book
Comment: I'm doing my MBA and the marketing prof. wanted us to read this book. The only claim I can make about the book is, it is a little out-dated. Some of the companies given as examples are either not existing anymore, or are far from where there were in terms of what it is and what it is all about! The book came in exactly the same condition as it was said to be. Thank you Amazon as being the rescue team of our family :)
Customer Rating:
Summary: Helpful Book
Comment: Helps provide a clear model for analyzing companies and developing corporate strategies. In many ways, it is a more accessible take on Porter's Competitive Strategy.
Customer Rating:
Summary: Key concept, straightforward and short
Comment: Treacy and Wiersema make the case that the value of a product or service to a customer can be categorized in terms of efficiency (eg. low cost, on-time delivery), innovation (eg. latest technology or fashion) and/or customer intimacy (eg. customized solutions). They go on to argue that delivering each kind of value requires a different organization and culture, and hence the most successful companies are those whose business strategy is focused on delivering a particular kind of value to the customers that appreciate it the most, while remaining competitive in other areas. The analysis is accompanied by case studies of AT&T Universal Card, Intel and Airborne Express. The core idea of the book is valuable and 200 pages is plenty to explore it in detail.
Customer Rating:
Summary: This should be a text book
Comment: Best Marketing book I have ever read, I will keep this book forever. This is a must read for anyone in the marketing field. This book provides great examples along with real life examples.
Customer Rating:
Summary: Staying focused on core value proposition
Comment: The book reemphasizes the importance of product or service leadership, customer intimacy, and operational excellence. Organizations willing to be "anything for a buck" will find they loose touch with their customers quickly as they thinly apply talent and resources to serve everyone averagely.
Unity of purpose is also essential; a successful firm must act together to consistently and successfully compete. The book is good reading for managers and marketing professionals that need to review their business focus and the alignment of tasks, processes and competencies supporting that focus. The book offers materials to be used in team exercises.
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Editorial Reviews:
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Customer Rating:
Summary: The Examples Book
Comment: I'm doing my MBA and the marketing prof. wanted us to read this book. The only claim I can make about the book is, it is a little out-dated. Some of the companies given as examples are either not existing anymore, or are far from where there were in terms of what it is and what it is all about! The book came in exactly the same condition as it was said to be. Thank you Amazon as being the rescue team of our family :)
Customer Rating:
Summary: Helpful Book
Comment: Helps provide a clear model for analyzing companies and developing corporate strategies. In many ways, it is a more accessible take on Porter's Competitive Strategy.
Customer Rating:
Summary: Key concept, straightforward and short
Comment: Treacy and Wiersema make the case that the value of a product or service to a customer can be categorized in terms of efficiency (eg. low cost, on-time delivery), innovation (eg. latest technology or fashion) and/or customer intimacy (eg. customized solutions). They go on to argue that delivering each kind of value requires a different organization and culture, and hence the most successful companies are those whose business strategy is focused on delivering a particular kind of value to the customers that appreciate it the most, while remaining competitive in other areas. The analysis is accompanied by case studies of AT&T Universal Card, Intel and Airborne Express. The core idea of the book is valuable and 200 pages is plenty to explore it in detail.
Customer Rating:
Summary: This should be a text book
Comment: Best Marketing book I have ever read, I will keep this book forever. This is a must read for anyone in the marketing field. This book provides great examples along with real life examples.
Customer Rating:
Summary: Staying focused on core value proposition
Comment: The book reemphasizes the importance of product or service leadership, customer intimacy, and operational excellence. Organizations willing to be "anything for a buck" will find they loose touch with their customers quickly as they thinly apply talent and resources to serve everyone averagely.
Unity of purpose is also essential; a successful firm must act together to consistently and successfully compete. The book is good reading for managers and marketing professionals that need to review their business focus and the alignment of tasks, processes and competencies supporting that focus. The book offers materials to be used in team exercises.
How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.
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