The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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List Price: $25.99
Our Price: $6.00
Your Save: $ 19.99 ( 77% )
Availability: Usually ships in 24 hours
Manufacturer: Little, Brown and Company
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 302
EAN: 9780316316965
ISBN: 0316316962
Label: Little, Brown and Company
Number Of Items: 1
Number Of Pages: 288
Publication Date: 2000-02
Publisher: Little, Brown and Company
Studio: Little, Brown and Company
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Spotlight customer reviews:
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Customer Rating:
Summary: Classic
Comment: I guess I like this stuff? I'm divided. The one thing I can say for sure is that it is thought provoking. You may also like this one: Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
Customer Rating:
Summary: I like this, it's thought provoking
Comment: My best attitude is that this book is very interesting, also try:
Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
Customer Rating:
Summary: Not Reinventing the Wheel
Comment: The book is interesting, with some enlightening stories and amusing anecdotes.
However, I take exception Mr. Gladwell's touting of the small-changes-can-lead-to-big-consequences 'butterfly effect' philosophy as if it were his own. Either he is not very well versed in the world of chaos mathematics (which would be disappointing, scientifically), or he is not giving due deference to all those who came before him in developing New Math. I'm not sure which scenario is more disturbing, but the book has the feel of being disconnected from reality, due to his disregarding of those who established the field.
Customer Rating:
Summary: don't bother!
Comment: This book is a lot of words that don't really go anywhere. Why is this a best seller?
Customer Rating:
Summary: Want to know what takes ideas over the edge?
Comment: If you work in marketing, like me, you know that traction for a brand is critical and good products have tipping points en route to skyrocketing sales. Malcolm Gladwell's The Tipping Point is a fascinating exploration of makes ideas explode. His anecdotes and research are fascinating, and some of his exploration focuses directly on consumer products, such as the resurgence of Hush Puppies.
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Editorial Reviews:
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Customer Rating:
Summary: Classic
Comment: I guess I like this stuff? I'm divided. The one thing I can say for sure is that it is thought provoking. You may also like this one: Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
Customer Rating:
Summary: I like this, it's thought provoking
Comment: My best attitude is that this book is very interesting, also try:
Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
Customer Rating:
Summary: Not Reinventing the Wheel
Comment: The book is interesting, with some enlightening stories and amusing anecdotes.
However, I take exception Mr. Gladwell's touting of the small-changes-can-lead-to-big-consequences 'butterfly effect' philosophy as if it were his own. Either he is not very well versed in the world of chaos mathematics (which would be disappointing, scientifically), or he is not giving due deference to all those who came before him in developing New Math. I'm not sure which scenario is more disturbing, but the book has the feel of being disconnected from reality, due to his disregarding of those who established the field.
Customer Rating:
Summary: don't bother!
Comment: This book is a lot of words that don't really go anywhere. Why is this a best seller?
Customer Rating:
Summary: Want to know what takes ideas over the edge?
Comment: If you work in marketing, like me, you know that traction for a brand is critical and good products have tipping points en route to skyrocketing sales. Malcolm Gladwell's The Tipping Point is a fascinating exploration of makes ideas explode. His anecdotes and research are fascinating, and some of his exploration focuses directly on consumer products, such as the resurgence of Hush Puppies.
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
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