Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

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Binding: Paperback Dewey Decimal Number: 658.8 EAN: 9780618785919 ISBN: 0618785914 Label: Mariner Books Number Of Items: 1 Number Of Pages: 384 Publication Date: 2007-05-22 Publisher: Mariner Books Studio: Mariner Books
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Spotlight customer reviews: Customer Rating: Summary: OBNOXIOUS Comment: There's no question that the author is great at marketing--his own stuff. The book is essentially a loud ad for himself and his other books. It's a slight book with large-type (I felt like I was being yelled at). The information is basic and essentially a pep talk. If you're looking for concrete marketing information, this book will not provide it. Customer Rating: Summary: not quite what I expected Comment: Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign. I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future. Plenty of help in this book on all other forms of media advertising, but all require sizable budgets. As for book quality... The text is a bit small and crowded, and is printed on newsprint quality paper. The addition of some subheadings here and there just to break up the pages a bit would ease a rather monotonous flow. Customer Rating: Summary: Full of Information many time over, and over and over Comment: I think the book does provide small business owners with ideas and tactics to use that their competition would not see coming, however the book didn't bring really anything new to the table that I think is that secretive and was very very repetitive, it constantly talks about his tactics and how they wouldn't work for the big corporations, but they would work for you and how this that works for the big corporation wouldn't work for you, yeah, we get it, like I said just very repetitive and seems like it went in circles just from different degrees of the circle you still end up really no more wiser than you were before you read it. Customer Rating: Summary: No More Procrastination Comment: Great book if you have money to spend and are looking for ways to boost your bottom line. While some of the guerrilla tactics are too expensive for the tiny business just starting out, they are really good if you are looking to stretch your advertising dollar. One of things I like about Jay's approach is that sure, most of the tactics you've probably heard of before. Where this book really comes in is how Jay explains philosophically why you should be doing this. I found myself reading some of the tactics and thinking, "yeah, yeah, heard this before but just haven't done it." But the way Jay puts things I was like why the heck am I not doing this? After reading what Jay has to say, the proverbial light bulb goes off and your procrastination turns into profitable action. From the author of Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days Customer Rating: Summary: Not Exactly...... Comment: On page five, bullet point three: Mr. Levinson states, "Traditional marketing is geared toward big business.... The soul and spirit of guerrilla marketing - is small business: companies with big dreams and tiny budgets." However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff. For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, "If you're a guerrilla, these sixteen secrets are not secret to you at all." OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme and not enough into research into successful low / no-cost product launches or common themes and marketing techniques that sky-rocketed the success of the Zero to Two-Hundred-Mile-an-Hour companies. That's what I call a 600 pound Marketing GUERRILLA. The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007. Then you have MaxiMedia and everything here costs some big bucks, sorry Jay I'll pass.. I'm not going to say that this book is without merit; it has good stuff in it if you haven't been in the sales and marketing business very long. It's a book that the novice can learn a good deal from, but more and more the younger aggressive person learns most of these things on the go and has picked up 90% of this stuff in a year or two in the business. If you are just starting or are unfamiliar with sales and marketing; then by all means get this book and dive in. However, the title Guerrilla Marketing implies something completely different to me than a book of general principles and tactics on the subject of marketing.
Editorial Reviews: Customer Rating: Summary: OBNOXIOUS Comment: There's no question that the author is great at marketing--his own stuff. The book is essentially a loud ad for himself and his other books. It's a slight book with large-type (I felt like I was being yelled at). The information is basic and essentially a pep talk. If you're looking for concrete marketing information, this book will not provide it. Customer Rating: Summary: not quite what I expected Comment: Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign. I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future. Plenty of help in this book on all other forms of media advertising, but all require sizable budgets. As for book quality... The text is a bit small and crowded, and is printed on newsprint quality paper. The addition of some subheadings here and there just to break up the pages a bit would ease a rather monotonous flow. Customer Rating: Summary: Full of Information many time over, and over and over Comment: I think the book does provide small business owners with ideas and tactics to use that their competition would not see coming, however the book didn't bring really anything new to the table that I think is that secretive and was very very repetitive, it constantly talks about his tactics and how they wouldn't work for the big corporations, but they would work for you and how this that works for the big corporation wouldn't work for you, yeah, we get it, like I said just very repetitive and seems like it went in circles just from different degrees of the circle you still end up really no more wiser than you were before you read it. Customer Rating: Summary: No More Procrastination Comment: Great book if you have money to spend and are looking for ways to boost your bottom line. While some of the guerrilla tactics are too expensive for the tiny business just starting out, they are really good if you are looking to stretch your advertising dollar. One of things I like about Jay's approach is that sure, most of the tactics you've probably heard of before. Where this book really comes in is how Jay explains philosophically why you should be doing this. I found myself reading some of the tactics and thinking, "yeah, yeah, heard this before but just haven't done it." But the way Jay puts things I was like why the heck am I not doing this? After reading what Jay has to say, the proverbial light bulb goes off and your procrastination turns into profitable action. From the author of Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days Customer Rating: Summary: Not Exactly...... Comment: On page five, bullet point three: Mr. Levinson states, "Traditional marketing is geared toward big business.... The soul and spirit of guerrilla marketing - is small business: companies with big dreams and tiny budgets." However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff. For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, "If you're a guerrilla, these sixteen secrets are not secret to you at all." OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme and not enough into research into successful low / no-cost product launches or common themes and marketing techniques that sky-rocketed the success of the Zero to Two-Hundred-Mile-an-Hour companies. That's what I call a 600 pound Marketing GUERRILLA. The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007. Then you have MaxiMedia and everything here costs some big bucks, sorry Jay I'll pass.. I'm not going to say that this book is without merit; it has good stuff in it if you haven't been in the sales and marketing business very long. It's a book that the novice can learn a good deal from, but more and more the younger aggressive person learns most of these things on the go and has picked up 90% of this stuff in a year or two in the business. If you are just starting or are unfamiliar with sales and marketing; then by all means get this book and dive in. However, the title Guerrilla Marketing implies something completely different to me than a book of general principles and tactics on the subject of marketing. When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

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