Customer Rating:  
Summary: Easy read with great insight
Comment: Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there is no business, we do and must continue to treat them well. Seth points out it is far better to work with someone that wants to work with you then to just keep interrupting them until they give in. Read the book, it has good insight.
Customer Rating:
Summary: This book changed my career
Comment: This book changed my career - ever since reading it I've pushed the surf company that I work for to adopt the marketing tactics that are so eloquently laid out in this book. We have just gotten to a level now where we're ready to begin implementing those concepts and a lot of people at work are very excited about the prospect of increasing our sales.
The entire concept of permission marketing seems like a natural way to rise above the noise of traditional interruption marketing techniques and Seth lays it out in a manner that's not only informative, but it's also fun to read.
Another aspect of this book that I like a lot is that it's such a trip down memory lane - Seth goes into the histories of a large number of Web 1.0 Internet startups and talks about their attempts at using Internet marketing. The fact that this guy was able to make so many nuanced observations back in the early years of the World Wide Web is a credit to his foresight and natural marketing capabilities. I highly recommend this book to anyone running (or in my case, helping run) a small business.
Customer Rating:
Summary: Good read
Comment: Nutshell review - A good read written in a easy to read style. Good insights and ideas. Worth reading.
Customer Rating:
Summary: Great Book So Far, Especially for Realtors!
Comment: Not done reading it yet, however, so far it is just what I expected and great for Realtors!
Customer Rating:
Summary: Essential marketing material
Comment: The permission marketing concepts are essential for all marketers. And of course no one writes a more entertaining read than Godin.
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?
* Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
* If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?
* Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.
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