Raving Fans: A Revolutionary Approach to Customer Service
by Kenneth Blanchard
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List Price: $13.00
Our Price: $3.69
Your Save: $ 9.31 ( 72% )
Availability:
Manufacturer: Random House Audio
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Average Customer Rating:  
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Binding: Audio Cassette
Dewey Decimal Number: 658.812
EAN: 9780679424956
Format: Abridged
ISBN: 0679424954
Label: Random House Audio
Number Of Items: 1
Publication Date: 1993-04-19
Publisher: Random House Audio
Release Date: 1993-04-19
Studio: Random House Audio
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Spotlight customer reviews:
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Customer Rating:
Summary: I've Re-Read This a Dozen Times!
Comment: From the Author of How to Sell Your Home in Any Market: 6 Reasons Why Your Home Isn't Selling... and What You Can Do to Fix Them and The Fundamentals of Listing and Selling Commercial Real Estate:
I have re-read this book more than a dozen times. Ken Blanchard and Sheldon Bowles have captured the essence of growing a business through exceptional service like no other book on the market. I can't recommend this book enough!
Customer Rating:
Summary: "raving fan"
Comment: Good quality, really almost new. Highly satisfied, only wish it had arrived a little quicker. Ordered another used book at the same time from another Amazon source and it arrived 3-4 days sooner.
Customer Rating:
Summary: This is one of the best management books ever written, made even better by the simplicity of the presentation.
Comment: By definition, a "raving fan" is a customer that is so happy with your company that they praise your actions to anyone who might possibly listen. They are the best form of advertisement and the hardest to acquire. Changing your customer service strategy so that you have raving fans rather than customers is the point of this book and the story is told in parable form.
The two main characters are Area Manager and Charlie, his male fairy "godmother." Using the magic that all fairy godmothers possess, Charlie takes Area Manager to several companies that generate their own raving fans. The strategy is common and ubiquitous across industries; treat your customer as a coveted and valued asset rather than a source of revenue to be squeezed.
Another very important point is that to be successful in the area of customer service, you must first decide what you want to do. A fundamental component of this is to realize that not all potential customers are desirable ones. The fact is that some people are simply unsuitable as customers. Decide up front that they are not what you want to do and don't do it. Focus on what you can and want to do well.
Ken Blanchard has once again been an author of a book that points the way to success in business. The path to success is by providing quality service that appears costly, but that is a mirage. Good customer service is one of the best ways possible to make money and save time by spending money and using time to provide it. This is one of the best management books ever written, made even better by the simplicity of the presentation.
Customer Rating:
Summary: In lieu of Book
Comment: I bought this in lieu of buying th book and am glad I did. We slipped it in and played it while on a day trip on the road. We are Amazon booksellers and found the information very helpful in our applying it to our bookselling business. The narration is story form which helps keep it interesting as well.
Customer Rating:
Summary: A Little Flimsy Perhaps, but...a Quick Charge
Comment: This book has a rather flimsy message. Simply stated it is that you can smash your competition and achieve exceptional success in sales by adhering to a deceptively simple formula: Know what you want; know what the customer wants, deliver beyond the client's expectation, and never stop enhancing your service. The message is delivered in a writing style known as "mystical realism" in the fiction world, and which doesn't work quite as well in the non-fiction world. There is some real magic here, though, and it's on the cover of the book, "More than One Million copies sold." This probably relates to the fact that the target audience is, in fact, probably not all that literate, that it reduces an MBA in Marketing to a 75 minute read, that the print is large, and of course the whimsical and all too frequent references to the game of golf. The fact is that salesfolk periodically need to have their batteries recharged, and this book is a quick-charge. It gives the reader the feeling that he has learned something new, and that the business world is really much less complex than appearances would suggest. I read it as mandatory preparation for a Xinnix seminar, and if they thought this book had exceptional value, I'm worried about how simplistic their seminar might be.
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Editorial Reviews:
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Customer Rating:
Summary: I've Re-Read This a Dozen Times!
Comment: From the Author of How to Sell Your Home in Any Market: 6 Reasons Why Your Home Isn't Selling... and What You Can Do to Fix Them and The Fundamentals of Listing and Selling Commercial Real Estate:
I have re-read this book more than a dozen times. Ken Blanchard and Sheldon Bowles have captured the essence of growing a business through exceptional service like no other book on the market. I can't recommend this book enough!
Customer Rating:
Summary: "raving fan"
Comment: Good quality, really almost new. Highly satisfied, only wish it had arrived a little quicker. Ordered another used book at the same time from another Amazon source and it arrived 3-4 days sooner.
Customer Rating:
Summary: This is one of the best management books ever written, made even better by the simplicity of the presentation.
Comment: By definition, a "raving fan" is a customer that is so happy with your company that they praise your actions to anyone who might possibly listen. They are the best form of advertisement and the hardest to acquire. Changing your customer service strategy so that you have raving fans rather than customers is the point of this book and the story is told in parable form.
The two main characters are Area Manager and Charlie, his male fairy "godmother." Using the magic that all fairy godmothers possess, Charlie takes Area Manager to several companies that generate their own raving fans. The strategy is common and ubiquitous across industries; treat your customer as a coveted and valued asset rather than a source of revenue to be squeezed.
Another very important point is that to be successful in the area of customer service, you must first decide what you want to do. A fundamental component of this is to realize that not all potential customers are desirable ones. The fact is that some people are simply unsuitable as customers. Decide up front that they are not what you want to do and don't do it. Focus on what you can and want to do well.
Ken Blanchard has once again been an author of a book that points the way to success in business. The path to success is by providing quality service that appears costly, but that is a mirage. Good customer service is one of the best ways possible to make money and save time by spending money and using time to provide it. This is one of the best management books ever written, made even better by the simplicity of the presentation.
Customer Rating:
Summary: In lieu of Book
Comment: I bought this in lieu of buying th book and am glad I did. We slipped it in and played it while on a day trip on the road. We are Amazon booksellers and found the information very helpful in our applying it to our bookselling business. The narration is story form which helps keep it interesting as well.
Customer Rating:
Summary: A Little Flimsy Perhaps, but...a Quick Charge
Comment: This book has a rather flimsy message. Simply stated it is that you can smash your competition and achieve exceptional success in sales by adhering to a deceptively simple formula: Know what you want; know what the customer wants, deliver beyond the client's expectation, and never stop enhancing your service. The message is delivered in a writing style known as "mystical realism" in the fiction world, and which doesn't work quite as well in the non-fiction world. There is some real magic here, though, and it's on the cover of the book, "More than One Million copies sold." This probably relates to the fact that the target audience is, in fact, probably not all that literate, that it reduces an MBA in Marketing to a 75 minute read, that the print is large, and of course the whimsical and all too frequent references to the game of golf. The fact is that salesfolk periodically need to have their batteries recharged, and this book is a quick-charge. It gives the reader the feeling that he has learned something new, and that the business world is really much less complex than appearances would suggest. I read it as mandatory preparation for a Xinnix seminar, and if they thought this book had exceptional value, I'm worried about how simplistic their seminar might be.
1 cassette / 90 minutes
Read by Rick Adamson, Kate Borger, and John Mollard
For those who wish to improve their business, here is a fresh and innovating look at customer service - the most important element in creating a successful business sin the 90s, from the co-author of The One Minute Manager.
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