The Information E-conomy: Business Strategies for Competing in the Global Age
by Colin Turner
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List Price: $15.95
Our Price: $12.44
Your Save: $ 3.51 ( 22% )
Availability: Usually ships in 24 hours
Manufacturer: Kogan Page Business Books
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Average Customer Rating: 
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Binding: Paperback
Dewey Decimal Number: 332
EAN: 9780749437749
ISBN: 074943774X
Label: Kogan Page Business Books
Number Of Items: 1
Number Of Pages: 224
Publication Date: 2002-04
Publisher: Kogan Page Business Books
Studio: Kogan Page Business Books
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Spotlight customer reviews:
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Customer Rating:
Summary: terrific, and ongoing introduction into this important area
Comment: The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
This is a terrific, and ongoing introduction into this important area of website marketing.
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Editorial Reviews:
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Customer Rating:
Summary: terrific, and ongoing introduction into this important area
Comment: The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
This is a terrific, and ongoing introduction into this important area of website marketing.
The development of the information economy (i.e., the rapid changes facilitated by IT, telecommunications, and the Internet) is as much about corporate strategy as it is about adoption of these new technologies. The importance of technology and information gathering cannot be ignored by companies in the increasingly competitive commercial environment, if they are to sustain their competitive position.The Information Economy contains numerous case studies of international companies, which highlight the way in which organizations are meeting these new challenges by aligning their business strategy with developments in information and communications technology.
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