How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
by Mal Warwick
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List Price: $36.95
Our Price: $20.67
Your Save: $ 16.28 ( 44% )
Availability: Usually ships in 24 hours
Manufacturer: Jossey-Bass
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Average Customer Rating: 
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Binding: Paperback
Dewey Decimal Number: 658.15224
EAN: 9780787999087
ISBN: 0787999083
Label: Jossey-Bass
Number Of Items: 1
Number Of Pages: 336
Publication Date: 2008-03-28
Publisher: Jossey-Bass
Studio: Jossey-Bass
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Spotlight customer reviews:
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Customer Rating:
Summary: How to write successful fundraisng Letters
Comment: I have received excellent services nfrom Amazon in the purchase and delivery of the book under reference.
I have made other prior purchases from Amazon and my experience is that Amazon makes her services better every day.
Customer Rating: 
Summary: Direct Mail Focused
Comment: I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic.
Customer Rating:
Summary: Kirks Nonprofit Consulting Services
Comment: This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
Customer Rating:
Summary: It's the bible!
Comment: Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters!
Customer Rating:
Summary: You must buy this book
Comment: If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
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Editorial Reviews:
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Customer Rating:
Summary: How to write successful fundraisng Letters
Comment: I have received excellent services nfrom Amazon in the purchase and delivery of the book under reference.
I have made other prior purchases from Amazon and my experience is that Amazon makes her services better every day.
Customer Rating:
Summary: Direct Mail Focused
Comment: I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic.
Customer Rating:
Summary: Kirks Nonprofit Consulting Services
Comment: This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
Customer Rating:
Summary: It's the bible!
Comment: Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters!
Customer Rating:
Summary: You must buy this book
Comment: If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
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