Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

	List Price: $39.97 Our Price: $39.97 Your Save: $ ( % ) Availability: Not yet published Manufacturer: Brilliance Audio on MP3-CD Lib Ed
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Binding: Audio CD Dewey Decimal Number: 658 EAN: 9781423370888 Format: Audiobook ISBN: 1423370880 Label: Brilliance Audio on MP3-CD Lib Ed Number Of Items: 1 Publication Date: 2009-01-12 Publisher: Brilliance Audio on MP3-CD Lib Ed Release Date: 2009-01-12 Studio: Brilliance Audio on MP3-CD Lib Ed
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Spotlight customer reviews: Customer Rating: Summary: Green to Gold Comment: Compiles good examples of how several companies have changed their ways of doing business so as to survive and lead in an environment where the customers, shareholders and authorities have ever growing awareness of environmental issues. Customer Rating: Summary: Green to Gold Comment: Esty and Winston seem to be a perfect duo to write this book. Together they have a very strong and complementing background, ranging from experiences in academics and government to green and strategy consulting. The result is a book that has the right balance of theory and practice. While many books on green business only focus on the bright side, Esty & Winston are more realistic. They admit that not every business policy leads to win-win situations and describe the main fallacies, therewith making their book more "complete". The book is very easy to grasp through clear structures, concise business maps and numerous examples of S&P 100 firms. Furthermore, the latter ensures that you'll remind the book's message every time you'll order a cup of coffee at Starbucks or a meal at McDonald's. The first 70% of the book is most interesting. After that, Esty and Winston start repeating concepts as well as business cases. Although the discussed cases are strong and helpful, Esty and Winston refer to the same companies over and over again, while forgetting about many other so called "WaveRiders". I'm wondering what the book would have been like if they had picked another set of front running firms to shed light on. They could probably fill a complete second book with it, so who knows.. Customer Rating: Summary: Solid Book / Good Content Comment: I have revisited this book a number of times since I read it last year. It is a good resouce in understanding the benefits and dangers of going green. Customer Rating: Summary: Must read Comment: Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with green programs. Many examples of what worked and what didn't work. Great reading! Customer Rating: Summary: Green to Gold Comment: This is a great book! The information presented is very useful. I have also heard both authors speak at conferences. They have a great message and convey it clearly.
Editorial Reviews: Customer Rating: Summary: Green to Gold Comment: Compiles good examples of how several companies have changed their ways of doing business so as to survive and lead in an environment where the customers, shareholders and authorities have ever growing awareness of environmental issues. Customer Rating: Summary: Green to Gold Comment: Esty and Winston seem to be a perfect duo to write this book. Together they have a very strong and complementing background, ranging from experiences in academics and government to green and strategy consulting. The result is a book that has the right balance of theory and practice. While many books on green business only focus on the bright side, Esty & Winston are more realistic. They admit that not every business policy leads to win-win situations and describe the main fallacies, therewith making their book more "complete". The book is very easy to grasp through clear structures, concise business maps and numerous examples of S&P 100 firms. Furthermore, the latter ensures that you'll remind the book's message every time you'll order a cup of coffee at Starbucks or a meal at McDonald's. The first 70% of the book is most interesting. After that, Esty and Winston start repeating concepts as well as business cases. Although the discussed cases are strong and helpful, Esty and Winston refer to the same companies over and over again, while forgetting about many other so called "WaveRiders". I'm wondering what the book would have been like if they had picked another set of front running firms to shed light on. They could probably fill a complete second book with it, so who knows.. Customer Rating: Summary: Solid Book / Good Content Comment: I have revisited this book a number of times since I read it last year. It is a good resouce in understanding the benefits and dangers of going green. Customer Rating: Summary: Must read Comment: Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with green programs. Many examples of what worked and what didn't work. Great reading! Customer Rating: Summary: Green to Gold Comment: This is a great book! The information presented is very useful. I have also heard both authors speak at conferences. They have a great message and convey it clearly. Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value – cutting costs, reducing risk, increasing revenues, and creating strong brands – by building environmental thinking into their business strategies. Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a hard-hitting yet inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line. “Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economics and social as separate and different.” – Michael E. Porter, Professor, Harvard Business School

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