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| 43. |
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The 22 Immutable Laws of Branding
by Al Ries
Manufacturer: Profile Business |
List Price: $18.60
Our Price: $10.24
You Save: $ 8.36 (45%)
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Summary: Solid, basic information on branding
Content: This book is not quite as revolutionary as "The 22 Immutable Laws of Marketing" was, but it still should have a place on your bookshelf. You won't get a lot of nuts and bolts about building a solid and powerful brand, but you will get the big concepts and ... → Click here to read more reviews. | |
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| 44. |
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
by Howard Schultz
Manufacturer: Hyperion |
List Price: $15.95
Our Price: $6.38
You Save: $ 9.57 (60%)
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Summary: Inside Story About The Rise Of The Starbucks Coffee Chain
Content: I really enjoyed reading this interesting book, written by Howard Schultz, who led Starbucks from a sleepy Pacific Northwest chain into a worldwide phenomenon.
Schultz's book is about more than just a cup of coffee; he writes about having a ... → Click here to read more reviews. | |
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| 45. |
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Crafting and Executing Strategy
by Arthur A. Jr. Thompson
Manufacturer: McGraw Hill Higher Education |
List Price: $73.72
Our Price: $64.98
You Save: $ 8.74 (12%)
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Summary: Great Book!
Content: Information is very useful. Cases help understanding the material. Although, some companies presented in the cases no longer exist. So if you need to write a review, please make sure you check updated information. ... → Click here to read more reviews. | |
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| 46. |
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The Brand Gap: Expanded Edition
by Marty Neumeier
Manufacturer: Peachpit Press |
List Price: $21.99
Our Price: $12.71
You Save: $ 9.28 (42%)
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Summary: One of the best books of its kind
Content: If I had to suggest three books on Brand Strategy, this one would be the third choice, after "22 Immutable Laws of Branding by Al Ries" and "Made to Stick by Chip Heath". This one is the shortest, but is the most interesting. Highly readable and helpful. Strongly ... → Click here to read more reviews. | |
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| 47. |
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Microtrends; the Small Forces Behind Tomorrow's Big Changes
by Mark J. & Zalesne Penn
Manufacturer: Twelve |
List Price:
Our Price: $12.71
You Save: $ (%)
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Summary: Very Interesting.... A Worthy Read
Content: Society is changing in ways that few people see or understand. The authors surmise that focusing only on major trends that reach a "Tipping Point" leads to missing other very relevant movements. A successful trend - one that can benefit society or help the ... → Click here to read more reviews. | |
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| 49. |
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Beer School: Bottling Success at the Brooklyn Brewery
by Steve Hindy
Manufacturer: Wiley |
List Price: $16.95
Our Price: $9.46
You Save: $ 7.49 (44%)
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Summary: From A Different Point of View
Content: As the wife of a homebrewer, I often pretended to listen to my husband's dreams of one day starting his own brewery. After five years of pretending, I realized he was serious when he handed me Beer School and said, "If you're ever going to get on board, you've ... → Click here to read more reviews. | |
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