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91. Master Data Management and Customer Data Integration for a Global Enterprise Master Data Management and Customer Data Integration for a Global Enterprise
by Alex Berson
Manufacturer: McGraw-Hill Osborne Media
List Price: $59.99
Our Price: $31.41
You Save: $ 28.58 (48%)
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Summary: The book any CIO should read to dive into MDM
Content: This book is a great compendium of current technology and business issues around MDM and CDI, with a foreword from Aaron Zornes. It provides an expert view on business drivers, architectural approaches and implementation issues. It is worth mentioning the ...
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92. Customer Loyalty: How to Earn It, How to Keep It Customer Loyalty: How to Earn It, How to Keep It
by Jill Griffin
Manufacturer: Jossey-Bass
List Price: $22.95
Our Price: $12.80
You Save: $ 10.15 (44%)
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Summary: Great Overall View of Customer Loyalty
Content: This text is required for my Master of Science in Quality Assurance course. This text gives a very good overview of the essentials of developing and maintaining customer loyalty. It differentiates customer satisfaction and customer loyalty well. I think that ...
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93. The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series) The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series)
by Jill Dyché
Manufacturer: Addison-Wesley Professional
List Price: $59.99
Our Price: $21.91
You Save: $ 38.08 (63%)
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Summary: Very good
Content: Great overview for strangers to CRM. The only aspect I did not like was the rather short and cynical commentary on privacy in CRM. Privacy is a serious issue that deserves more attention. ...
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94. Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process (Jossey Bass Business and Management Series) Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process (Jossey Bass Business and Management Series)
by Jay R. Galbraith
Manufacturer: Jossey-Bass
List Price: $42.00
Our Price: $27.98
You Save: $ 14.02 (33%)
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Summary: Very useful in real time organization design
Content: I've been using Jay Galbraith's principles in making organization designs for major clients with great effectiveness. This book is very practical. ...
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95. The Mind of the Customer The Mind of the Customer
by Richard Hodge
Manufacturer: McGraw-Hill
List Price: $29.95
Our Price: $5.98
You Save: $ 23.97 (80%)
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Summary: The Mind of the Customer
Content: I really enjoyed this book. It gives the reader some good areas to focus on, when it comes to moving your sales approach, from selling products and solutions, to consultive sales. I have given this book to several of my customers and prospects. ...
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96. Customer Service: Career Success Through Customer Loyalty (4th Edition) Customer Service: Career Success Through Customer Loyalty (4th Edition)
by Paul R. Timm
Manufacturer: Prentice Hall
List Price: $66.20
Our Price: $44.94
You Save: $ 21.26 (32%)
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Summary:
Content:

97. Indispensable: How To Become The Company That Your Customers Can't Live Without Indispensable: How To Become The Company That Your Customers Can't Live Without
by Joe Calloway
Manufacturer: Wiley
List Price: $27.95
Our Price: $8.10
You Save: $ 19.85 (71%)
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Summary: Full of Duh's
Content: Calloway's book starts with 5 promising but not earthshattering "drive behaviors" that result in becoming indispensable. But the book quickly becomes lots of duh's. Among his 28 indispensable lessons: #1 "Sell the same thing as everybody else and have the ...
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98. Unleashing Excellence: The Complete Guide to Ultimate Customer Service Unleashing Excellence: The Complete Guide to Ultimate Customer Service
by Dennis Snow
Manufacturer: DC Press
List Price: $24.95
Our Price: $8.24
You Save: $ 16.71 (67%)
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Summary: what customer service is all about
Content: This book helps you to remember what customer service in any field is suppose to be and how to achieve customer service excellence. A must have book in your personal as well as business library. ...
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99. Superior Customer Service: How to Keep Customers Racing Back to Your Business--Time Tested Examples from Leading Companies Superior Customer Service: How to Keep Customers Racing Back to Your Business--Time Tested Examples from Leading Companies
by Dan Blacharski
Manufacturer: Atlantic Publishing Company
List Price: $19.95
Our Price: $9.97
You Save: $ 9.98 (50%)
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Summary: Superior Book Too
Content: I bought this book because I wanted to increase my conversion ratios. I wanted to know how to generate business and keep my costumers coming back. There are tried and true tricks for building consumer loyalty, and many of them are revealed in Blacharski's ...
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100. Managing the Customer Experience: Turning customers into advocates (Financial Times Series) Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
by Shaun Smith
Manufacturer: FT Press
List Price: $39.99
Our Price: $24.28
You Save: $ 15.71 (39%)
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Summary: Interesting and insightfull
Content: This book is a good resource for managers trying to develop brands where experience accounts for and important portion of the value perceived by the customer.
It is well structured, goes beyond the obvious. ...
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(179 products are listed in this category.)

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