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1. Raving Fans: A Revolutionary Approach To Customer Service Raving Fans: A Revolutionary Approach To Customer Service
by Ken Blanchard
Manufacturer: William Morrow
List Price: $21.95
Our Price: $6.00
You Save: $ 15.95 (73%)
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Summary: This is one of the best management books ever written, made even better by the simplicity of the presentation.
Content: By definition, a "raving fan" is a customer that is so happy with your company that they praise your actions to anyone who might possibly listen. They are the best form of advertisement and the hardest to acquire. Changing your customer service strategy so ...
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2. Consumer Behavior (8th Edition) Consumer Behavior (8th Edition)
by Michael R. Solomon
Manufacturer: Prentice Hall
List Price: $173.33
Our Price: $138.66
You Save: $ 34.67 (20%)
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Summary: Good Read
Content: Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners. ...
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3. Consumer Behavior (9th Edition) Consumer Behavior (9th Edition)
by Leon Schiffman
Manufacturer: Prentice Hall
List Price: $173.33
Our Price: $74.25
You Save: $ 99.08 (57%)
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Summary:
Content:

4. Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career
by Bill Good
Manufacturer: Scribner
List Price: $28.00
Our Price: $17.36
You Save: $ 10.64 (38%)
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Summary: Hot Prospects is Hot
Content: I have been working with Bill Good for the last 18 years and he and his system have built my practice. Reading his latest book is like getting a large boast of energy to build some more. This book is laid out in such a way that no one following the instructions ...
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5. Supply Chain Management (3rd Edition) Supply Chain Management (3rd Edition)
by Sunil Chopra
Manufacturer: Prentice Hall
List Price: $157.33
Our Price: $67.55
You Save: $ 89.78 (57%)
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Summary: Excellent Book on SCM
Content: I am currently using this book in my Master of Professional Studies in Supply Chain Management program at Penn State University and I have found the book to be very useful. When I compare this textbook with the books I used when I completed my MBA in 2003, ...
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6. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
by Joseph Michelli
Manufacturer: McGraw-Hill
List Price: $24.95
Our Price: $13.24
You Save: $ 11.71 (47%)
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Summary: below expectations
Content: I found this book to be redundant and boring. I also must say that I work for the Ritz-Carlton currerntly. ...
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7. The Ultimate Question: Driving Good Profits and True Growth The Ultimate Question: Driving Good Profits and True Growth
by Fred Reichheld
Manufacturer: Harvard Business School Press
List Price: $29.95
Our Price: $6.00
You Save: $ 23.95 (80%)
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Summary: Food for Thought
Content: As the owner of a very small business I am not going to be implementing any type of large-scale statistical analysis to determine NPS as the book suggests - it is just too expensive for my company. However, this book does provide a lot of fodder for thinking ...
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8. Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
by Jeffrey Gitomer
Manufacturer: Bard Press
List Price: $30.00
Our Price: $9.98
You Save: $ 20.02 (67%)
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Summary: Easy read and to the point
Content: The author has a good understanding of what customers want, what customers demand. It's an easy read with solutions to day to day challenges. ...
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9. Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
by Leonard L. Berry
Manufacturer: McGraw-Hill
List Price: $27.95
Our Price: $16.01
You Save: $ 11.94 (43%)
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Summary: smarter than the average bureaucrat
Content: Management Lessons from Mayo Clinic is akin to Donald Trump giving tact lessons Bill Clinton and John Edwards giving Monogamy Lessons and Don Rumsfeld and Dick Cheney giving effective War strategy lessons. Mayo Clinic is the New York Yankees of Medicine. Like ...
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10. Services Marketing Services Marketing
by Valarie A. Zeithaml
Manufacturer: McGraw-Hill/Irwin
List Price:
Our Price: $80.00
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Summary: Solid Introduction for E-Marketing
Content: For online marketing, this book is one of the better ones on the bookshelf. The case studies are excellent and engaging, although the rest of the book was lengthy and difficult to read and retain over the course of a semester. This book, like most textbooks, ...
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(183 products are listed in this category.)

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