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| 13. |
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Portfolio Management For New Products
by Robert G. Cooper
Manufacturer: Basic Books |
List Price: $40.00
Our Price: $34.95
You Save: $ 5.05 (13%)
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Summary: Nice overview on Portfolio Management
Content: I was skeptical about Portfolio Management for New Products, as I've not been a big fan of Coopers writing, but this book did surprise me and I have learned from it.
I'd say that the book consists of four different parts. The first two chapters ... → Click here to read more reviews. | |
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| 14. |
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Quantitative Analysis for Management
by Barry Render
Manufacturer: Allyn & Bacon |
List Price: $143.93
Our Price: $34.95
You Save: $ 108.98 (76%)
Prices subject to change
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Summary: Tiny font
Content: I guess they wanted to fit a lot of material into a small book so they made the font tiny. It looks like an 8pt font to me which makes it hard on the eyes after a long period of time.
The included software is quite helpful and I recommend having ... → Click here to read more reviews. | |
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| 15. |
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New Products Management (Irwin Series in Marketing)
by C. Merle Crawford
Manufacturer: McGraw-Hill Companies |
List Price: $108.65
Our Price: $4.00
You Save: $ 104.65 (96%)
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Summary: There has to be something better
Content: I am a new student to New Product Development and I am sure that the information in this book is helpful. However, as another reviewer mentions the book contains too many words for too simple subjects. The writing itself is filled with incomplete sentences ... → Click here to read more reviews. | |
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| 17. |
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Product Design and Development
by Karl Ulrich
Manufacturer: McGraw-Hill/Irwin |
List Price:
Our Price: $40.00
You Save: $ (%)
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Summary: A good resource
Content: Ulrich and Eppinger do a very nice job presenting the product development process. What I found particularly helpful is their practical approach to cross-functional development and a very complete treatment of the front end. They deal quite a bit with establishing ... → Click here to read more reviews. | |
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| 19. |
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Oper Supply Mgmt
by F. Robert Jacobs
Manufacturer: McGraw-Hill |
List Price: $223.25
Our Price: $90.00
You Save: $ 133.25 (60%)
Prices subject to change
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Summary:
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