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| 94. |
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Permission Marketing
by Seth Godin
Manufacturer: Simon & Schuster Inc |
List Price:
Our Price: $14.02
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Summary: Easy read with great insight
Content: Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there ... → Click here to read more reviews. | |
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| 96. |
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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
by John Gerzema
Manufacturer: Jossey-Bass |
List Price: $27.95
Our Price: $13.97
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Summary: A treat to read for anyone dealing with brands as company assets.
Content: Part 1: Next to introducing their research on a divergence between market capitalization represented in brands against consumer brand perception ("The Brand Bubble") the authors provide a thorough analysis of the actual changes in the relation between brand ... → Click here to read more reviews. | |
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| 97. |
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Michael E. Porter on Competition
by Michael E. Porter
Manufacturer: Harvard Business School Press |
List Price: $39.95
Our Price: $19.28
You Save: $ 20.67 (52%)
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Summary: Great Service, Excellent Product
Content: I am new to buying used copies through Amazon, so I orignally had some doubts. However, the experience I had with this purchase suprised me in that it was delivered a lot quicker than I expected it, and the book was in great condition. I thank the distributer ... → Click here to read more reviews. | |
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| 98. |
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The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
Manufacturer: Hyperion |
List Price: $24.95
Our Price: $3.89
You Save: $ 21.06 (84%)
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Summary: The Long Tail - Economics of Abundance
Content: The digital age has thrown a curve ball at traditional economic theory. Disrupting the institutionalized notion that economics is about choice under scarcity, the Internet has introduced economists to a world of abundance.
Chris Anderson's book ... → Click here to read more reviews. | |
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