Browse Marketing & Sales

51.		The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld Manufacturer: Harvard Business School Press	List Price: $29.95 Our Price: $13.33 You Save: $ 16.62 (55%) Prices subject to change
Summary: 5% content, 95% filler Content: Unfortunately, this is another business book that would be a lot better as a 3-5 page magazine article. Reichheld starts with some good ideas such as using a more simple metric, viewing customer relationships as an entire experience instead of a set of transactions, ... → Click here to read more reviews.

52.		Social Media Marketing: An Hour a Day by Dave Evans Manufacturer: Sybex	List Price: $29.99 Our Price: $16.36 You Save: $ 13.63 (45%) Prices subject to change
Summary: A Good Book and Great Responsive Author - www.gjcae.org Content: I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be released and it is exactly what I hoped for. I'm actually only 108 pages through it now as I "peeked" at all the self help guides that the author has in the ... → Click here to read more reviews.

53.		No Logo: Taking Aim at the Brand Bullies by Naomi Klein Manufacturer: Picador	List Price: $17.00 Our Price: $7.00 You Save: $ 10.00 (59%) Prices subject to change
Summary: Well thought out and provacative. Content: I found this to be somewhat of a depressing book. I never really understood the full concept and ramifications of "branding." What you may think is a tiring sequence of commercials and have a more nefarious background. Naomi Klein paints a rather bad image ... → Click here to read more reviews.

54.		No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy Manufacturer: Entrepreneur Press	List Price: $17.95 Our Price: $11.12 You Save: $ 6.83 (38%) Prices subject to change
Summary: No BS marketing to the affluent Content: a real eye opener. I'm impressed with how well read Dan Kennedy is. He's blunt and doesn't mince words. ... → Click here to read more reviews.

55.		Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker Manufacturer: Random House	List Price: $25.00 Our Price: $12.46 You Save: $ 12.54 (50%) Prices subject to change
Summary: Walker Content: This book details various unorthodox marketing campaigns and how/why they have succeeded in creating a consumer following. He deconstructs the wild success of brands like Red Bull, Hello Kitty, iPod and Pabst Blue Ribbon. I think most people would enjoy ... → Click here to read more reviews.

56.		Advanced Web Metrics with Google Analytics by Brian Clifton Manufacturer: Sybex	List Price: $39.99 Our Price: $22.68 You Save: $ 17.31 (43%) Prices subject to change
Summary: Good overview Content: This book is intended to read cover-to-cover, not really a browse to the topic you're looking for type of book. Still really good read, and after you have a great understanding on GA overall. ... → Click here to read more reviews.

57.		Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port Manufacturer: Wiley	List Price: $16.95 Our Price: $9.49 You Save: $ 7.46 (44%) Prices subject to change
Summary: Good book to start with Content:

58.		How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown Manufacturer: Atlantic Publishing Company	List Price: $24.95 Our Price: $15.65 You Save: $ 9.30 (37%) Prices subject to change
Summary: Good book to read for beginners Content: The book is interesting and gives the reader a wide view to all aspects that should be taken into consideration when planning for their online business. However, I found something missing in the book. In page 40, the author mentioned "To facilitate ... → Click here to read more reviews.

59.		How I Raised Myself from Failure to Success in Selling by Frank Bettger Manufacturer: Fireside	List Price: $7.95 Our Price: $5.93 You Save: $ 2.02 (25%) Prices subject to change
Summary: How I Raised Myself from Failure to Success in Selling Content: Excellent book for anybody who cares to actually learn. I have personally benefited a lot in my customer relations and making new customers after reading this book. ... → Click here to read more reviews.

60.		The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph Michelli Manufacturer: McGraw-Hill	List Price: $24.95 Our Price: $13.76 You Save: $ 11.19 (45%) Prices subject to change
Summary: Gold Standard Is a mid level book Content: There is so much that is obvious and redundant in this book. Nevertheless, every company needs to consider the core message: How do you make the customer experience exceed expectations? What are the fundamental deliverables of those expectations. → Click here to read more reviews.

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