Browse Marketing & Sales

61.		Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith Manufacturer: Business Plus	List Price: $22.95 Our Price: $3.40 You Save: $ 19.55 (85%) Prices subject to change
Summary: Sell yourself as the perfect service to prospective employers! Content: `Selling The Invisible', by Harry Beckwith, teaches us how to increase our perceived value. In these modern times, marketing is even more relevant than the actually quality of a product when it comes to sales numbers. We only need to look at the music industry ... → Click here to read more reviews.

62.		Why We Buy: The Science Of Shopping by Paco Underhill Manufacturer: Simon & Schuster	List Price: $15.00 Our Price: $4.49 You Save: $ 10.51 (70%) Prices subject to change
Summary: Great Insights Content: Nutshell review - This is a very interesting look into the psychology of why we buy (or not) by one of the original researchers into this field. A great book for the layman and will help you become more aware of the various ways in which we are being influenced ... → Click here to read more reviews.

63.		The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by Stephen E. Heiman Manufacturer: Business Plus	List Price: $16.95 Our Price: $6.78 You Save: $ 10.17 (60%) Prices subject to change
Summary: A Must Have For Sales Personnel Content: This book, together with "The New Conceptual Selling" should be mandatory for any sales person. It introduces among other things, the concept of the Sales Funnel and of Win Results. If you are interested in repeat business and customer referrals you will not ... → Click here to read more reviews.

64.		The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine Manufacturer: Harvard Business School Press	List Price: $29.95 Our Price: $12.94 You Save: $ 17.01 (57%) Prices subject to change
Summary: Progression of economic value Content: The Experience Economy is about the progression of economic value: Commodities - coffee beans Goods - ground coffee Services - a cup of coffee at a diner Experiences - cup of coffee at a fine restaurant or trendy café "Commodities ... → Click here to read more reviews.

65.		The Sales Bible: The Ultimate Sales Resource, New Edition by Jeffrey Gitomer Manufacturer: Collins Business	List Price: $29.95 Our Price: $15.72 You Save: $ 14.23 (48%) Prices subject to change
Summary: Sales Bible Content: This is a great book for anyone in sales. It helps you "come back to basics" and realize why you got in this profession in the first place. Its not a book to just sit down and read it is more for reference or I like to read it before big clients to get me ... → Click here to read more reviews.

66.		Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer Manufacturer: Hyperion	List Price: $25.95 Our Price: $13.00 You Save: $ 12.95 (50%) Prices subject to change
Summary: Interesting look at online behavior Content: "Click" follows in the tradition of Malcolm Gladwell and the "Freakonomics" duo, by analyzing modern-day trends and extracting meaning behind society's behavior through the use of data and statistics. There a number of different topics discussed including ... → Click here to read more reviews.

67.		Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler Manufacturer: Wiley	List Price: $45.00 Our Price: $25.48 You Save: $ 19.52 (43%) Prices subject to change
Summary: Very thorough with great examples Content: I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed. I like the detail, the graphics ... → Click here to read more reviews.

68.		Marketing Management (13th Edition) (Marketing Management) by Philip Kotler Manufacturer: Prentice Hall	List Price: $176.00 Our Price: $59.00 You Save: $ 117.00 (66%) Prices subject to change
Summary: Fast reply!!! Content: Fast delivery and fast email reply. I will definetly purchase my textbook from this seller again. ... → Click here to read more reviews.

69.		Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe Manufacturer: Crown Business	List Price: $26.95 Our Price: $15.98 You Save: $ 10.97 (41%) Prices subject to change
Summary: Interesting Content: The book is written from a journalist view and provides a good overview of the core principals of crowdsoucing using examples from companies that successfully use crowdsoucing. However, the conclusion conclusion was rather abstract and left me wanting more. ... → Click here to read more reviews.

70.		Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. by Amy Shuen Manufacturer: O'Reilly Media, Inc.	List Price: $24.99 Our Price: $12.49 You Save: $ 12.50 (50%) Prices subject to change
Summary: Good blend of business, marketing and technology savvy Content: Amy Shuen has done a wonderful job with this book. Its ability to blend the business, marketing and technology conversation around Web 2.0 philosophies into a cohesive discussion makes this book worth the read. While I was slightly disappointed that the ... → Click here to read more reviews.

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