Browse Marketing & Sales

81.		Search Engine Optimization: An Hour a Day by Jennifer Grappone Manufacturer: Sybex	List Price: $29.99 Our Price: $15.72 You Save: $ 14.27 (48%) Prices subject to change
Summary: A Solid Foundation for Long Term Success Content: This book is by far one of the better SEO books I've read and it has taken a prominent position on my shelf of website resources. Running SEO for a B2B company (and a couple of consumer oriented websites in my personal time) I utilize this book frequently. ... → Click here to read more reviews.

82.		Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations by Leonard Berry Manufacturer: McGraw-Hill	List Price: $27.95 Our Price: $13.97 You Save: $ 13.98 (50%) Prices subject to change
Summary: Combining medical competence with a patient orientation Content: As professors of marketing at the University of New Mexico, OC and Linda Ferrell recommend this book to anyone that manages a service organization. In addition to being one of the most renowned healthcare facilities in the world, the famed Mayo Clinic is ... → Click here to read more reviews.

83.		Selling to Big Companies by Jill Konrath Manufacturer: Kaplan Business	List Price: $15.95 Our Price: $9.77 You Save: $ 6.18 (39%) Prices subject to change
Summary: Wow! Simple and yet very powerful. Content: The author's experience and insights are incredible, on-target, and invaluable. I've been is sales for over twenty years and I knew or sensed some of this but to find one person willing to share all of this skill and knowledge in one place is remarkable. As ... → Click here to read more reviews.

84.		The Way We'll Be: The Zogby Report on the Transformation of the American Dream by John Zogby Manufacturer: Random House	List Price: $26.00 Our Price: $13.75 You Save: $ 12.25 (47%) Prices subject to change
Summary: Dubious polls and Zogby's biases and ignorance make for a poor read Content: John Zogby is a tireles self-promoter. His flacks flog him as a "super-pollster', though his real-world results don't separate him from the herd. Here, Zogby attempts to articulate the "transformation of the American dream". Essentially Zogby ... → Click here to read more reviews.

85.		The 22 Immutable Laws of Branding by Al Ries Manufacturer: HarperCollins e-books	List Price: $14.95 Our Price: $7.19 You Save: $ 7.76 (52%) Prices subject to change
Summary: 22 Immutable Laws of Branding Review Content: Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the ... → Click here to read more reviews.

86.		Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) by Jeffrey Gitomer Manufacturer: FT Press	List Price: $19.99 Our Price: $10.99 You Save: $ 9.00 (45%) Prices subject to change
Summary: Say YES! to this book! Content: Jeffrey's Little Gold Book of YES! Attitude is easy to read and yes, it has a powerful message. I liked the self tests he had in the book. They were spot on, letting me know where I stand between a YES! attitude and a NO! attitude. I can use some improvement ... → Click here to read more reviews.

87.		Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint) by Kristopher B. Jones Manufacturer: Visual	List Price: $29.99 Our Price: $16.09 You Save: $ 13.90 (46%) Prices subject to change
Summary: SEO it's an art Content: When I got this book I didn't think that it would be full of many things. I thought I would use it only to brush up on my skills. Believe it or not this book is whamp packed with little hints and tricks that you might find useful. If you have ... → Click here to read more reviews.

88.		Do You Matter? How Great Design Will Make People Love Your Company by Robert Brunner Manufacturer: FT Press	List Price: $24.99 Our Price: $15.18 You Save: $ 9.81 (39%) Prices subject to change
Summary: Very enjoyable reading, good lessons to learn Content: The book gives a very forceful view of Design driven culture, to make an emotional connection with customer, think about the customer interaction at all touch points, be it buying process, usage, trouble shooting, customer service, repair, ... → Click here to read more reviews.

89.		Cracking Creativity: The Secrets of Creative Genius by Michael Michalko Manufacturer: Ten Speed Press	List Price: $24.95 Our Price: $15.18 You Save: $ 9.77 (39%) Prices subject to change
Summary: Very good content Content: This is my 3th book a read about creativity. I really found it very intersting, with good methods, and aldo written in an intersting way. What I really like most y that the research behind this book, has really ponder the most important genious ... → Click here to read more reviews.

90.		BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson Manufacturer: Palgrave Macmillan	List Price: $14.95 Our Price: $8.74 You Save: $ 6.21 (42%) Prices subject to change
Summary: Brand-do-do bigtime Content: I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall. he keeps confusing product design (egg) and branding (chicken) as the samething and their not. what comes first, type of problem, the chicken or the egg.. (I can ... → Click here to read more reviews.

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