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1. Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein
Manufacturer: Free Press
List Price: $25.00
Our Price: $13.70
You Save: $ 11.30 (45%)
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Summary: Clear A Spot On Your Bookshelf!
Content: As a corporate director of human resources, the bulk of my day-to-day existence is convincing people - whether subordinate or superior - to do what I believe is best for the organization. I have just finished the new book, "Yes!" Three things in this great ...
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2. The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Manufacturer: Back Bay Books
List Price: $14.99
Our Price: $4.50
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Summary: Interesting stories, not that useful
Content:
With 900 other reviews, I'll keep this one short. The Tipping Point by Malcolm Gladwell is an enormously interesting read. It tries to answer the question why and how certain ideas 'tip'. How they spread and become popular. Malcolm uses a huge amount ...
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3. Influence: The Psychology of Persuasion (Collins Business Essentials) Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
Manufacturer: Collins Business
List Price: $17.95
Our Price: $10.07
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Summary: Powerful, Scientific, and Fully Engaging Work on the Powers of Influence
Content: Everything Dale Carnegie accomplished regarding individual influence, Robert Cialdini has equally achieved on the topic of mass influence. Influence: The Psychology of Persuasion offers an exceptional scientific look into the realm of persuasion backed by ...
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4. Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Manufacturer: HarperCollins
List Price: $25.95
Our Price: $14.49
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Summary: No economist can afford to miss this
Content: Today's mainstream economics is largely based on assumptions of rationality. Ariely shows that such assumptions are completely wrong. This has large implications for running an economic system that achieves a good life for people. People are constantly ...
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5. Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler
Manufacturer: Yale University Press
List Price: $26.00
Our Price: $16.26
You Save: $ 9.74 (37%)
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Summary: Pretty Lame
Content: The book is full of warm and fuzzy utter nonsense. Such as: If you make the vegetables easier to get to, and the junk food more difficult to reach in the school lunch line, the kids will switch to vegetables. That's BS. The average kid will go for the ...
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6. Principles of Marketing, 12th Edition Principles of Marketing, 12th Edition
by Philip Kotler
Manufacturer: Prentice Hall
List Price: $184.00
Our Price: $87.99
You Save: $ 96.01 (52%)
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Summary: Excellent Book
Content: This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course ...
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7. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
Manufacturer: Wiley
List Price: $24.95
Our Price: $14.81
You Save: $ 10.14 (41%)
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Summary: It just makes sense!
Content: I have working in marketing for years and have even dabbled in new marketing, social media and the like. The New Rules of Marketing and PR just takes it to a whole new level where it just makes sense!

After reading I have an entirely new focus ...
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8. Marketing Management (13th Edition) (Marketing Management) Marketing Management (13th Edition) (Marketing Management)
by Philip Kotler
Manufacturer: Prentice Hall
List Price: $173.33
Our Price: $120.11
You Save: $ 53.22 (31%)
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Summary: New Edition Marketing text book
Content: I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative. ...
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9. MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card) MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
by Charles W. Lamb
Manufacturer: South-Western College Pub
List Price: $54.95
Our Price: $49.45
You Save: $ 5.50 (10%)
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Summary:
Content:

10. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim
Manufacturer: Harvard Business School Press
List Price: $29.95
Our Price: $16.39
You Save: $ 13.56 (45%)
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Summary: Strategy will always include opportunity and risk
Content: Strategy:

1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans.

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