Browse Advertising

11.		The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century by Stephen E. Heiman Manufacturer: Business Plus	List Price: $15.95 Our Price: $2.97 You Save: $ 12.98 (81%) Prices subject to change
Summary: A Must Have For Sales Personnel Content: This book, together with "The New Conceptual Selling" should be mandatory for any sales person. It introduces among other things, the concept of the Sales Funnel and of Win Results. If you are interested in repeat business and customer referrals you will not ... → Click here to read more reviews.

12.		Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler Manufacturer: Wiley	List Price: $45.00 Our Price: $25.48 You Save: $ 19.52 (43%) Prices subject to change
Summary: Very thorough with great examples Content: I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed. I like the detail, the graphics ... → Click here to read more reviews.

13.		The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries Manufacturer: HarperBusiness	List Price: $15.95 Our Price: $5.98 You Save: $ 9.97 (63%) Prices subject to change
Summary: For Advanced Level Marketers Content: This book is for intermediate to advanced level marketers. It shows you the strategies used by big brand names like Coke, Pepsi, Toyota, AT&T, etc. It chronicles the battle of these big name brands and the brilliant moves of some, and the dumb mistakes of ... → Click here to read more reviews.

14.		Tested Advertising Methods (Prentice Hall Business Classics) by John Caples Manufacturer: Prentice Hall	List Price: $15.95 Our Price: $9.97 You Save: $ 5.98 (37%) Prices subject to change
Summary: The Following 2 Reasons This Book Will Save You Money are.... Content: ...I think he would have approved that headline..draws you into the copy, no? :) But seriously the 2 reasons are the following: 1. These methods are "Tested" and proven in the real world---Split testing real ads will result in one getting ... → Click here to read more reviews.

15.		Words that Sell, Revised and Expanded Edition by Richard Bayan Manufacturer: McGraw-Hill	List Price: $16.95 Our Price: $9.43 You Save: $ 7.52 (44%) Prices subject to change
Summary: Great Content: I am very pleased with the quick shipping and the book was in excellent condition. ... → Click here to read more reviews.

16.		It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book by Paul Arden Manufacturer: Phaidon Press	List Price: $8.95 Our Price: $3.58 You Save: $ 5.37 (60%) Prices subject to change
Summary: It is what it is..... Content: To all of those readers who are incredibly unsatisfied with this book: LIGHTEN UP!!!! This book is what it is and to hold such high expectations to the point of letting it ruin your day is absolutely missing the point of the author's message. Paul Arden ... → Click here to read more reviews.

17.		Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell Manufacturer: Hyperion	List Price: $19.95 Our Price: $7.93 You Save: $ 12.02 (60%) Prices subject to change
Summary: Biz book club says, "We love the book". Content: I facilitate a biz book club for a women's organization and we chose "Hug Your Customer". We were also fortunate to have Jack speak at a luncheon as we are located near his stores. In person, Jack was professional and enthusiastic. The book club loved the ... → Click here to read more reviews.

18.		Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition by Bob Burg Manufacturer: McGraw-Hill	List Price: $14.95 Our Price: $5.64 You Save: $ 9.31 (62%) Prices subject to change
Summary: Great Guidance for working referrals Content: This is a wonderful book, full of practical steps to have networking work for you from the inside out. Somewhere in the mid 1980's we stopped really working relationship based networking, and we started working , as Bob Burg so delightfully puts it ... → Click here to read more reviews.

19.		The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly Manufacturer: Holt Paperbacks	List Price: $18.00 Our Price: $10.04 You Save: $ 7.96 (44%) Prices subject to change
Summary: Excellent Source for the Aspiring Freelancer Content: You will read this book and feel empowered by the information given to you in Robert Bly's familiar, easy to understand prose. As one of the most successful copywriters in existence, I suppose it's hard not to be swept up by his promises of success and instant ... → Click here to read more reviews.

20.		Ogilvy on Advertising by David Ogilvy Manufacturer: Vintage	List Price: $24.95 Our Price: $11.73 You Save: $ 13.22 (53%) Prices subject to change
Summary: The Master plys his trade Content: Ogilvy is a master and this book is an insightful look into the world of advertising. ... → Click here to read more reviews.

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