| 21. |
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Los Logos 4
by R. Klanten
Manufacturer: Die Gestalten Verlag |
List Price: $69.00
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Summary:
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| 22. |
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
by Al Ries
Manufacturer: McGraw-Hill |
List Price: $24.95
Our Price: $14.38
You Save: $ 10.57 (42%)
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Summary: Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind
Content: This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 pages a month on top of all the magazines, newspapers, and online sources he devours. Though our reading tastes ... → Click here to read more reviews. | |
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| 24. |
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Diffusion of Innovations, 5th Edition
by Everett M. Rogers
Manufacturer: Free Press |
List Price: $35.00
Our Price: $24.00
You Save: $ 11.00 (31%)
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Summary: Wide implementations
Content: This book has wide immplimentations and its content can be used in several fields. I used this book to help write my thesis (btw I'm an Agricultural Economics student). The examples used in this study range from agriculture to medical and everywhere in between. ... → Click here to read more reviews. | |
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| 26. |
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Retail Business Kit for Dummies
by Rick Segel
Manufacturer: For Dummies |
List Price: $29.99
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Summary: Great Advertising Tips
Content: Advertising has always been of particular concern to me and I was delighted to find a wealth of information on this topic in Retail Business Kit For Dummies. For years, we had been dumping dollars into old advertising methods. After reading the chapter on ... → Click here to read more reviews. | |
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| 29. |
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Do You Matter? How Great Design Will Make People Love Your Company
by Robert Brunner
Manufacturer: FT Press |
List Price: $24.99
Our Price: $15.16
You Save: $ 9.83 (39%)
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Summary: This Book Doesn't Matter
Content: This book is a bit of a caricature of itself. While gushing way too long about the iPod and other Apple products (one of the authors is a former Mac executive) the main point of the book is that a brand or a product should be built around the customer experience ... → Click here to read more reviews. | |
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