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21. Los Logos 4 Los Logos 4
by R. Klanten
Manufacturer: Die Gestalten Verlag
List Price: $69.00
Our Price: $38.95
You Save: $ 30.05 (44%)
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Summary:
Content:

22. Positioning: The Battle for Your Mind, 20th Anniversary Edition Positioning: The Battle for Your Mind, 20th Anniversary Edition
by Al Ries
Manufacturer: McGraw-Hill
List Price: $24.95
Our Price: $14.38
You Save: $ 10.57 (42%)
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Summary: Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind
Content: This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 pages a month on top of all the magazines, newspapers, and online sources he devours. Though our reading tastes ...
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23. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
Manufacturer: Simon & Schuster
List Price: $25.00
Our Price: $6.69
You Save: $ 18.31 (73%)
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Summary: Easy read with great insight
Content: Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there ...
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24. Diffusion of Innovations, 5th Edition Diffusion of Innovations, 5th Edition
by Everett M. Rogers
Manufacturer: Free Press
List Price: $35.00
Our Price: $24.00
You Save: $ 11.00 (31%)
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Summary: Wide implementations
Content: This book has wide immplimentations and its content can be used in several fields. I used this book to help write my thesis (btw I'm an Agricultural Economics student). The examples used in this study range from agriculture to medical and everywhere in between. ...
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25. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
by John Jantsch
Manufacturer: Thomas Nelson
List Price: $14.99
Our Price: $6.17
You Save: $ 8.82 (59%)
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Summary: Fantasic Read, Very Helpful
Content: Fantastic Read, in particular for a novice like myself little or no previous marketing experience. I've my own business for a year now and this book not only showed me where i was going wrong, but it helped me to take stock of where I was and how to effectively ...
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26. Retail Business Kit for Dummies Retail Business Kit for Dummies
by Rick Segel
Manufacturer: For Dummies
List Price: $29.99
Our Price: $9.59
You Save: $ 20.40 (68%)
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Summary: Great Advertising Tips
Content: Advertising has always been of particular concern to me and I was delighted to find a wealth of information on this topic in Retail Business Kit For Dummies. For years, we had been dumping dollars into old advertising methods. After reading the chapter on ...
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27. Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
by Jeffrey Gitomer
Manufacturer: Bard Press
List Price: $30.00
Our Price: $9.63
You Save: $ 20.37 (68%)
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Summary: Great Book
Content: Don't read this book unless you are ready to start thinking about business differently. Gitomer does an excellent job initiating a paradigm shift. ...
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28. Marketing Metrics: 50+ Metrics Every Executive Should Master Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris
Manufacturer: Wharton School Publishing
List Price: $39.99
Our Price: $23.00
You Save: $ 16.99 (42%)
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Summary: ok
Content: While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge. ...
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29. Do You Matter? How Great Design Will Make People Love Your Company Do You Matter? How Great Design Will Make People Love Your Company
by Robert Brunner
Manufacturer: FT Press
List Price: $24.99
Our Price: $15.16
You Save: $ 9.83 (39%)
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Summary: This Book Doesn't Matter
Content: This book is a bit of a caricature of itself. While gushing way too long about the iPod and other Apple products (one of the authors is a former Mac executive) the main point of the book is that a brand or a product should be built around the customer experience ...
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30. BrandSimple: How the Best Brands Keep it Simple and Succeed BrandSimple: How the Best Brands Keep it Simple and Succeed
by Allen P. Adamson
Manufacturer: Palgrave Macmillan
List Price: $14.95
Our Price: $8.73
You Save: $ 6.22 (42%)
Prices subject to change
Summary: Brand-do-do bigtime
Content: I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall.

he keeps confusing product design (egg) and branding (chicken) as the samething and their not. what comes first, type of problem, the chicken or the egg.. (I can ...
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