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31.		The 22 Immutable Laws of Branding by Al Ries Manufacturer: Collins Business	List Price: $18.95 Our Price: $8.49 You Save: $ 10.46 (55%) Prices subject to change
Summary: 22 Immutable Laws of Branding Review Content: Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the ... → Click here to read more reviews.

32.		The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters Based on Madison Avenue Techniques by Daniel S. Kennedy Manufacturer: Adams Media Corp	List Price: $10.95 Our Price: $3.98 You Save: $ 6.97 (64%) Prices subject to change
Summary: If Dan Kennedy Writes It, You Should Buy It Content: As a long-time GKIC member (Glazer-Kennedy Insider's Circle member), I own all of Dan's books and many of his CDs. If he doesn't get you thinking, perhaps you're still asleep. His materials work for consumer and business to business ... → Click here to read more reviews.

33.		The SPIN Selling Fieldbook by Neil Rackham Manufacturer: McGraw-Hill	List Price: $24.95 Our Price: $5.25 You Save: $ 19.70 (79%) Prices subject to change
Summary: Practical, easy on paper... harder in practice though Content: Selling is not easy, specially "the major sale"... this book gives you a real start point after reading the SPIN Selling book (must read first). The only reason I'm giving it 4 instead of 5 stars is the presentation of the paperback version. ... → Click here to read more reviews.

34.		Storyselling for Financial Advisors : How Top Producers Sell by Scott West Manufacturer: Kaplan Business	List Price: $30.00 Our Price: $16.17 You Save: $ 13.83 (46%) Prices subject to change
Summary: This book changed my approach to advising clients... Content: An excellent book well written and easy to read with just enough detail to be informative balanced with stories to make it readable. My biggest aha came from the the different styles of communication clients use and how I can better connect with them. This ... → Click here to read more reviews.

35.		The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making by Thomas T. Nagle Manufacturer: Prentice Hall	List Price: $39.00 Our Price: $4.49 You Save: $ 34.51 (88%) Prices subject to change
Summary: Very hard to read - boring and not very concise Content: Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone ... → Click here to read more reviews.

36.		The Brand Gap: Expanded Edition by Marty Neumeier Manufacturer: Peachpit Press	List Price: $21.99 Our Price: $12.71 You Save: $ 9.28 (42%) Prices subject to change
Summary: One of the best books of its kind Content: If I had to suggest three books on Brand Strategy, this one would be the third choice, after "22 Immutable Laws of Branding by Al Ries" and "Made to Stick by Chip Heath". This one is the shortest, but is the most interesting. Highly readable and helpful. Strongly ... → Click here to read more reviews.

37.		Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark Penn Manufacturer: Twelve	List Price: $25.99 Our Price: $9.38 You Save: $ 16.61 (64%) Prices subject to change
Summary: Very Interesting.... A Worthy Read Content: Society is changing in ways that few people see or understand. The authors surmise that focusing only on major trends that reach a "Tipping Point" leads to missing other very relevant movements. A successful trend - one that can benefit society or help the ... → Click here to read more reviews.

38.		Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth Manufacturer: McGraw-Hill	List Price: $32.95 Our Price: $15.76 You Save: $ 17.19 (52%) Prices subject to change
Summary: Great tool to educate and increase your pocket book. Content: Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are guarenteed to be more ... → Click here to read more reviews.

39.		Selling To VITO (The Very Important Top Officer) by Anthony Parinello Manufacturer: Adams Media	List Price: $12.95 Our Price: $3.14 You Save: $ 9.81 (76%) Prices subject to change
Summary: Sound and creative strategies to reach the top officers Content: All too frequently, sales reps waste tremendous amounts of time presenting to people who only have the authority to say no. They rely on these people to go the the decision maker and do the selling for them, which those of us who have spent a lot of years ... → Click here to read more reviews.

40.		The Psychology Of Selling: The Art of Closing Sales by Brian Tracy Manufacturer: Nightingale-Conant	List Price: $19.95 Our Price: $10.29 You Save: $ 9.66 (48%) Prices subject to change
Summary: One of the Best Audio Programs on Influence and Sales: A Must for anyone who want to impact other people Content: Brian Tracy is a self-made millionaire who mastered the art of selling to create his dream life. He has a great analytical approach to the art of influence, using high level strategy and simple techniques that anyone can apply. Brian Tracy is not the best ... → Click here to read more reviews.

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