Browse Advertising

41.		Swim With the Sharks: Without Being Eaten Alive Manufacturer: Random House Audio Assets	List Price: $21.95 Our Price: $12.25 You Save: $ 9.70 (44%) Prices subject to change
Summary: MUST READ for all my employees-associates! Content: I first bought a copy of this book when it came out in the 80's. It's somewhat dated now (there's no references to email or the internet) but it really is my BUSINESS BIBLE! I buy used copies where ever I find them and any time I like an interviewee I give ... → Click here to read more reviews.

42.		Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas Freese Manufacturer: Sourcebooks, Inc.	List Price: $16.95 Our Price: $9.99 You Save: $ 6.96 (41%) Prices subject to change
Summary: Can I ask you a Question? Content: ... Do you have a lot of sales books on your shelf already? Are you thinking about buying this book because you still haven't found a consistent and reliable system for selling yet? .. tell me more about that. To what extent is being a better salesperson important ... → Click here to read more reviews.

43.		The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman Manufacturer: Wiley	List Price: $21.95 Our Price: $12.31 You Save: $ 9.64 (44%) Prices subject to change
Summary: Writing copy made fun! Content: This is a great book if you write ad copy for a website selling products. sometimes it's very hard to break a mental block while trying to describe a product to a customer you have never seen. Crack this book open at times like that and your block will be ... → Click here to read more reviews.

44.		A Technique for Producing Ideas (Advertising Age Classics Library) by James Young Manufacturer: McGraw-Hill	List Price: $6.95 Our Price: $2.01 You Save: $ 4.94 (71%) Prices subject to change
Summary: A Mere Outline of Common Idea Producing Themes Content: There are common themes among idea producing books that cover all aspects of developing the necessary state of mind to produce valuable ideas. Bernbach covers the basics in this book but offers little else. At best this book represents an outline of the ... → Click here to read more reviews.

45.		Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale: The 6 Keys to Winning the Complex Sale by Rick Page Manufacturer: McGraw-Hill	List Price: $17.95 Our Price: $5.98 You Save: $ 11.97 (67%) Prices subject to change
Summary: hope is not a strategy was recommended....I would not Content: This sales book is OK, that is all. There are many better books on Sales Strategy out there. ... → Click here to read more reviews.

46.		The Product Manager's Handbook by Linda Gorchels Manufacturer: Mcgraw-Hill (Tx)	List Price: $39.95 Our Price: $132.45 You Save: $ (%) Prices subject to change
Summary: Excellent book Content: In my opinion this book is very well written and it provides a wealth of information for new product managers. ... → Click here to read more reviews.

47.		ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game by William "Skip" Miller Manufacturer: AMACOM	List Price: $24.95 Our Price: $14.09 You Save: $ 10.86 (44%) Prices subject to change
Summary: Get this book! Content: This is such a great read! The tools given were very useful and easy to implement. I definitely recommend this. ... → Click here to read more reviews.

48.		Creative Advertising, New Edition by Mario Pricken Manufacturer: Thames & Hudson	List Price: $39.95 Our Price: $23.22 You Save: $ 16.73 (42%) Prices subject to change
Summary: A creative's best friend. Content: Finally, a way to beat your caffeine addiction! Creative Advertising. For aspiring and seasoned creatives alike, Creative Advertising is fuel for great ideas. The Kickstart Catalogue is an invaluable resource for getting the creative juices a'flowin. My work ... → Click here to read more reviews.

49.		You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling by David H. Sandler Manufacturer: Dutton Adult	List Price: $23.95 Our Price: $44.95 You Save: $ (%) Prices subject to change
Summary: The greatest selling book ever written and its not about selling Content: This book is about how to communicate with prospects, how to understand your thoughts and fears and keep them in perspective as well as understanding you prospects thoughts and fears of sales people. All wrapped in a system that keeps you on purpose. This ... → Click here to read more reviews.

50.		Marketing: Real People, Real Choices by Michael R. Solomon Manufacturer: Prentice Hall	List Price: $93.33 Our Price: $44.95 You Save: $ 48.38 (52%) Prices subject to change
Summary: Marketing, Real People Real Places Content: I ordered my book on Wednesday and recieved it on Saturday. It was in a good condition as described previous to purchase. Emmeline T ... → Click here to read more reviews.

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