Browse Advertising

51.		OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley Manufacturer: PublicAffairs	List Price: $22.95 Our Price: $7.83 You Save: $ 15.12 (66%) Prices subject to change
Summary: OBD?: big business' Out of Bounds Deception? Content: We quickly learn packaging is king. Never mind the old saying about the customer always being right. OBD says, today it's not about serving consumers but about pumping up products and getting into the psyche of shoppers, forever "helping" them do the "right" ... → Click here to read more reviews.

52.		The New Professionals: The Rise of Network Marketing As the Next Major Profession by James W. Robinson Manufacturer: Three Rivers Press	List Price: $15.95 Our Price: $7.90 You Save: $ 8.05 (50%) Prices subject to change
Summary: EVERY Professional Needs to Read This Content: Being a 'professional' myself, I was intrigued when I learned of this book. :-) As a brief introduction, my background is that of a Financial Advisor and Business Consultant to Health Professionals (physicians, dentists, surgeons, chiropractors, ... → Click here to read more reviews.

53.		Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople by Brian Tracy Manufacturer: Simon & Schuster	List Price: $25.00 Our Price: $2.99 You Save: $ 22.01 (88%) Prices subject to change
Summary: One of the Best Books on Selling Strategies Content: It's been more than a decade since this book was published, and it's still as relevent today as it was when it came off the press. A great book which shares methods, techniques and strategy. I highly recommend. ... → Click here to read more reviews.

54.		Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) by Jon Steel Manufacturer: Wiley	List Price: $29.95 Our Price: $15.63 You Save: $ 14.32 (48%) Prices subject to change
Summary: Solid guidebook to making a perfect presentation Content: This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes a presentation successful. Author Jon Steel is a self-proclaimed iconoclast ... → Click here to read more reviews.

55.		The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. by Dan S. Kennedy Manufacturer: Adams Media	List Price: $14.95 Our Price: $8.62 You Save: $ 6.33 (42%) Prices subject to change
Summary: Good book.... Content: This book is really useful. It is an excellent tool for literally any type of business. The only downside is he is constantly plugging his own website, but I guess you shouldn't expect anything less in a book about promotions. ... → Click here to read more reviews.

56.		How to Get Ideas by Jack Foster Manufacturer: Berrett-Koehler Publishers	List Price: $18.95 Our Price: $11.43 You Save: $ 7.52 (40%) Prices subject to change
Summary: Quality Piece for Producing Effective Ideas Content: There are many well known techniques for developing new ideas; however, producing high-quality and effective ideas is not always so straightforward. Jack Foster provides effective methods for producing valuable ideas in a very enjoyable book packed with examples, ... → Click here to read more reviews.

57.		Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series) by Luke Sullivan Manufacturer: Wiley	List Price: $19.95 Our Price: $10.68 You Save: $ 9.27 (46%) Prices subject to change
Summary: Insights that are getting long in the tooth. Content: Luke Sullivan's tome to advertising is entertaining but showing it's age. While fun and crafted in small bites for the attention-deficit crowd, "Hey Whipple..." presents a rather limited approach to crafting ideas given the mash-up nature of the current media ... → Click here to read more reviews.

58.		Confessions of an Advertising Man by David Ogilvy Manufacturer: Southbank Publishing	List Price: $17.00 Our Price: $9.84 You Save: $ 7.16 (42%) Prices subject to change
Summary: Being more David Content: Incredible....more than 40 years ago David Ogilvy already set the tone for good advertising nowadays. If u are into ads, u must read this book. ... → Click here to read more reviews.

59.		One Minute Sales Person, The: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life by Spencer Johnson Manufacturer: William Morrow	List Price: $19.95 Our Price: $7.77 You Save: $ 12.18 (61%) Prices subject to change
Summary: Improve your sales persons' performance Content: I bought this book for one of my Call Center sales and service agents. His customer service skills were excellent but he was reluctant to "sell people on something they don't need or can't afford." If they didn't ask about a product, he didn't tell them about ... → Click here to read more reviews.

60.		Truth, Lies and Advertising : The Art of Account Planning by Jon Steel Manufacturer: Wiley	List Price: $40.00 Our Price: $20.00 You Save: $ 20.00 (50%) Prices subject to change
Summary: Book Review Content: Truth, Lies and Advertising is an excellent source material on the ins and outs of advertising. I recommend this book to others interested in information about advertising. ... → Click here to read more reviews.

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