Browse Advertising

661.		The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution by Donald A. Norman Manufacturer: The MIT Press	List Price: $24.95 Our Price: $5.00 You Save: $ 19.95 (80%) Prices subject to change
Summary: All CIO should change the plicy for the PC. Content: All CIO should change the policy fot the PC. Many people waste many time to manage the complexed PC. If there is a simple computer, we can make happy. It is sad taha there is no simple computer. ps. "Being analog" is a title of ... → Click here to read more reviews.

662.		Remember Those Great Volkswagen Ads? (Na) by Alfredo Marcantonio Manufacturer: Harriman House	List Price: $60.00 Our Price: $37.80 You Save: $ 22.20 (37%) Prices subject to change
Summary: Love it Content: I think I forgot how good the advertising for Volkswagen was. I mean, I guess our perception of the brand has to come from somewhere! This book has all the great ads from the 60's and 70's. I've been an ad-man for some time, and this book is pretty famous ... → Click here to read more reviews.

663.		Prove It before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno Manufacturer: Wiley	List Price: $24.95 Our Price: $15.02 You Save: $ 9.93 (40%) Prices subject to change
Summary: Master Marketer comments on the Forward of the Book Content: Don't miss the special invitation at the end... "Though marketers readily admit that their target market doesn't purchase rationally, the trick for marketers is to avoid irrational decision making them when it's their turn to be the customer as ... → Click here to read more reviews.

664.		How to Write Great Copy: Learn the Unwritten Rules of Copywriting by Dominic Gettins Manufacturer: Kogan Page	List Price: $25.00 Our Price: $14.90 You Save: $ 10.10 (40%) Prices subject to change
Summary: Useful resource Content: Great book as a resource. You'll need to buy other books for a more comprehensive understanding of how to write copy. ... → Click here to read more reviews.

665.		Competing Against Time : How Time-based Competition is Reshaping Global Markets by George Stalk Manufacturer: Free Press	List Price: $35.00 Our Price: $2.30 You Save: $ 32.70 (93%) Prices subject to change
Summary: Classical MBA litterature Content: In 1990 this book was revolutionary. Today, it is mostly interesting as the first book on the subject. Nobody in todays (business) world can have missed out on the concept that time is (or can be) a competitive advantage. If you have missed this basic ... → Click here to read more reviews.

666.		Celebrity Sells by Hamish Pringle Manufacturer: Wiley	List Price: $39.95 Our Price: $20.65 You Save: $ 19.30 (48%) Prices subject to change
Summary: Don't hire a celeb endorser till you've read Pringle's book Content: Hamish Pringle has done a great job. 'Celebrity Sells' is a good read. It's also an invaluable guide to what to do, and what to avoid. He has had the good sense to tap into the first hand knowledge of some authoritative experts. These interviews give real ... → Click here to read more reviews.

667.		S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success by Russell M. Kern Manufacturer: McGraw-Hill	List Price: $39.95 Our Price: $19.99 You Save: $ 19.96 (50%) Prices subject to change
Summary: By far the best book I have seen Content: Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. ... → Click here to read more reviews.

668.		Deadly Persuasion: Why Women And Girls Must Fight The Addictive Power Of Advertising by Jean Kilbourne Manufacturer: Free Press	List Price: $26.00 Our Price: $16.76 You Save: $ 9.24 (36%) Prices subject to change
Summary: Phenomenal Content: This book was OUTSTANDING. The only thing that pains me about it is that I bought it out of bargain bin. I would have gladly paid full price. I thought I knew quite a bit about the insidiousness of advertising but this book brought new information on ... → Click here to read more reviews.

669.		Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations by Spring Asher Manufacturer: Wiley	List Price: $23.50 Our Price: $3.95 You Save: $ 19.55 (83%) Prices subject to change
Summary: A secret weapon for building business. Content: This book helped me to quickly pull together my presentation(s) and helped me win a piece of profitable business. It also helped me feel less nervous making presentations and gave me practical information about what to do with my hands, how to use my voice, ... → Click here to read more reviews.

670.		Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy by Spring Asher Manufacturer: Lawrence Erlbaum	List Price: $59.95 Our Price: $34.24 You Save: $ 25.71 (43%) Prices subject to change
Summary: An excellent approach for understanding consumers Content: The book deals with a relatively little publicised method for understanding consumer decision making, called means-end approach. The main idea is that consumers make decisions to solve problems or to obtain desired consequences, which are relevant because ... → Click here to read more reviews.

Viewing Page: 67 of 67
1 | ...58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
(663 products are listed in this category.)

eFinancialDistrict Market Place

Forbes Investment Newsletters

Up 60.1% in 2003 - Subscribe to Forbes Special Situation Survey and get a FREE 16 page report. Find more info - click here!

TaxBrain Online Tax Service

Would You Like Your Money 2-Day? Get started now! TaxBrain Online

Planet Loan

Refinance and Save on Your Current Mortgage. Get Cashout for home improvement, pay off your debt. CLICK HERE NOW!

LowerMyBills.com

Reduce Your Credit Card Payments by 50%.

Credit Repair

Stop Living with Bad Credit! Click here

What is eFinancialDistrict Market Place?

eFinancialDistrict is a full-featured finance and accounting portal, and this book store is a part of it. Since the book store selectively offers finance and accounting books and other related products, our guess is that you are also interested in various finance and banking services. This market place lists links to those services. Half of services offer you free information for you to find out more about those services. Of course, it is completely free to request information. If you find something interesting, just click on it!