Browse Advertising

71.		Retail Management: A Strategic Approach (8th Edition) by Barry Berman Manufacturer: Pearson Education	List Price: $128.00 Our Price: $6.25 You Save: $ 121.75 (95%) Prices subject to change
Summary: Excellent for Retail Content: Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management. ... → Click here to read more reviews.

72.		The Sponsorship Seeker's Toolkit by Anne-Marie Grey Manufacturer: McGraw-Hill Companies	List Price: $27.95 Our Price: $146.10 You Save: $ (%) Prices subject to change
Summary: A must for anyone procuring sponsorships Content: Being a realtive newcomer to sponsorship procurement, this book has been valuable and well used. The Sponsorship Seeker's Toolkit teaches every step necessary to make first contact, foster relationships, build a creative winning proposal, administer your ... → Click here to read more reviews.

73.		How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman Manufacturer: Harvard Business School Press	List Price: $32.95 Our Price: $13.99 You Save: $ 18.96 (58%) Prices subject to change
Summary: Essential Tools for Positioning & Customer Experience Improvement Content: If a picture tells 1,000 words, and the average person uses 5-6 metaphors per minute, then typical market research is just hitting the tip of the iceberg in accessing the 5,000+ wpm that customers process internally. Zaltman shows how to tap into the subconscious ... → Click here to read more reviews.

74.		BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom Manufacturer: Free Press	List Price: $27.00 Our Price: $5.82 You Save: $ 21.18 (78%) Prices subject to change
Summary: A sensory guide to the branding experience Content: Author Martin Lindstrom deserves credit for this original contribution to the overworked discipline of branding. He makes the case for involving all five senses - as well as emotions of nearly religious depth - in branding. While this may not work for every ... → Click here to read more reviews.

75.		Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg Manufacturer: Thomas Nelson	List Price: $4.50 Our Price: $1.48 You Save: $ 3.02 (67%) Prices subject to change
Summary: Waiting for Your Cat to Bark Content: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing The creative and intriguing title first garnered my attention. Once I got into the book, I began to realize that this book is essential reading for any person handling ... → Click here to read more reviews.

76.		Winning At New Products: Accelerating The Process From Idea To Launch, Second Edition by Robert G. Cooper Manufacturer: Basic Books	List Price: $22.00 Our Price: $9.00 You Save: $ 13.00 (59%) Prices subject to change
Summary: An excellent way to start New Products Management Content: It is quite surprising that I had not even heard of Prof. Robert Cooper or his books one month ago and now whatever we do about New Products, is based on either what he taught us in a two day seminar or what has been written by him in his books! His ... → Click here to read more reviews.

77.		Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks by Steve Weber Manufacturer: Weber Books	List Price: $18.95 Our Price: $14.00 You Save: $ 4.95 (26%) Prices subject to change
Summary: Do-it-yourself for self-publishers Content: If you've ever needed some help in this area, Steve's book is for you. Go buy it make it start working for you and your book sales! ... → Click here to read more reviews.

78.		The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark Manufacturer: McGraw-Hill	List Price: $29.95 Our Price: $16.66 You Save: $ 13.29 (44%) Prices subject to change
Summary: Interesting..but a little light on the real thinking. Content: Well there isn't much new info in here. I really enjoyed pearson's first book on Archetypes - this one however lacks, as another reviewer put it "rigorous thinking"- for Jungian Branding Tactics I prefer Mythmaking on Madison Avenue. I forget who wrote it ... → Click here to read more reviews.

79.		Lovemarks: The Future Beyond Brands by Kevin Roberts Manufacturer: powerHouse Books	List Price: $27.50 Our Price: $8.94 You Save: $ 18.56 (67%) Prices subject to change
Summary: Good Info on Business Content: This is a good book for the entrepreneur who is interested in setting thier business apart from the pack. To create more than just a brand, but a "LOVE MARK." Its got some good points and Ive applied some of it to my small photography business. I recommend ... → Click here to read more reviews.

80.		Scientific Advertising by Claude, C Hopkins Manufacturer: FQ Classics	List Price: $9.99 Our Price: $9.87 You Save: $ 0.12 (1%) Prices subject to change
Summary: Scientific Advertising , by Claude Hopkins Content: I've always as more than 40 years professional in direct marketing and advertising cited Hopkins. This 2008 edition of his book from 1925 was the opportunity to meet "personally" the master. It is a must for all that want do work in this trade,especially ... → Click here to read more reviews.

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