Browse Consumerism

11.		Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson Manufacturer: Hyperion	List Price: $15.95 Our Price: $9.03 You Save: $ 6.92 (43%) Prices subject to change
Summary: Round hole square peg Content: I guess I picked up this book too late as most of what is written seemd fait accompli and some parts seemed to try to make the facts fit the model. ... → Click here to read more reviews.

12.		The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art by Don Thompson Manufacturer: Palgrave Macmillan	List Price: $24.95 Our Price: $16.04 You Save: $ 8.91 (36%) Prices subject to change
Summary: A very limited view Content: I can't rate this book as highly as the other reviewers. There are parts of the book that are very good and flesh out the startling numbers we hear from auctions and sales of contemporary art. The author is an economist and he sets out to understand ... → Click here to read more reviews.

13.		The Complete Tightwad Gazette by Amy Dacyczyn Manufacturer: Villard	List Price: $22.95 Our Price: $14.09 You Save: $ 8.86 (39%) Prices subject to change
Summary: Guide to being very frugal Content: This book is for all of us who get pleasure from saving money. It is for people who get more of a thrill out of walking out of a grocery store having saved $30 on their food bill than they do when the spend $100 on a new pair of expensive shoes. If you prefer ... → Click here to read more reviews.

14.		Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker Manufacturer: Random House	List Price: $25.00 Our Price: $12.49 You Save: $ 12.51 (50%) Prices subject to change
Summary: Walker Content: This book details various unorthodox marketing campaigns and how/why they have succeeded in creating a consumer following. He deconstructs the wild success of brands like Red Bull, Hello Kitty, iPod and Pabst Blue Ribbon. I think most people would enjoy ... → Click here to read more reviews.

15.		Why We Buy: The Science Of Shopping by Paco Underhill Manufacturer: Simon & Schuster	List Price: $15.00 Our Price: $4.49 You Save: $ 10.51 (70%) Prices subject to change
Summary: Great Insights Content: Nutshell review - This is a very interesting look into the psychology of why we buy (or not) by one of the original researchers into this field. A great book for the layman and will help you become more aware of the various ways in which we are being influenced ... → Click here to read more reviews.

16.		Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer Manufacturer: Hyperion	List Price: $25.95 Our Price: $13.00 You Save: $ 12.95 (50%) Prices subject to change
Summary: Interesting look at online behavior Content: "Click" follows in the tradition of Malcolm Gladwell and the "Freakonomics" duo, by analyzing modern-day trends and extracting meaning behind society's behavior through the use of data and statistics. There a number of different topics discussed including ... → Click here to read more reviews.

17.		Richistan (Library Edition): A Journey Through the American Wealth Boom and the Lives of the New Rich by Robert Frank Manufacturer: Tantor Media	List Price: $59.99 Our Price: $32.63 You Save: $ 27.36 (46%) Prices subject to change
Summary: Shedding light on the problems of the wealthy Content: Richistan is an extremely interesting book about the new wealth in America and the rapidly increasing numbers of newly rich people. Mr. Frank works at The Wall Street Journal and appears to have access to an amazing number of sources. He quotes firsthand information ... → Click here to read more reviews.

18.		The Way We'll Be: The Zogby Report on the Transformation of the American Dream by John Zogby Manufacturer: Random House	List Price: $26.00 Our Price: $13.00 You Save: $ 13.00 (50%) Prices subject to change
Summary: Superficial analysis Content: This book is a survey of various polls taken by the author and his polling company, and from the results, the author makes a number of assertions that, while entertaining and encouraging, really cannot be substantiated through the poll results in an objective ... → Click here to read more reviews.

19.		The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson Manufacturer: Hyperion	List Price: $24.95 Our Price: $3.89 You Save: $ 21.06 (84%) Prices subject to change
Summary: The Long Tail (ITBE 740) Content: This book was very easy to read in that it was straight forward and had good explanations and examples of the topic. The title was explained from the onset and summarized the content of the book. The remainder of the book went on to explain why Long Tail ... → Click here to read more reviews.

20.		The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille Manufacturer: Broadway	List Price: $14.95 Our Price: $8.31 You Save: $ 6.64 (44%) Prices subject to change
Summary: Delivers the goods Content: Clotaire Rapaille delivers the goods in this outstanding exeplanation of what makes people tick. In my 20 years working in marketing and branding, I've spent more time studying psychology, sociology, anthropology, and politics than much of the standard marketing ... → Click here to read more reviews.

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