Browse Consumerism

191.		Events Design and Experience (Events Management) by Graham Berridge Manufacturer: Butterworth-Heinemann	List Price: $44.95 Our Price: $39.64 You Save: $ 5.31 (12%) Prices subject to change
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192.		Experience the Message: How Experiential Marketing Is Changing the Brand World by Max Lenderman Manufacturer: Basic Books	List Price: $24.95 Our Price: $2.88 You Save: $ 22.07 (88%) Prices subject to change
Summary: A Good Read Content: Max Lenderman does a good job of illustating the sea change that is taking in the advertising world. His knowledge of the principles of The Experience Economy are sound and he uses them effectively to make his case. ... → Click here to read more reviews.

193.		Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy by Max Lenderman Manufacturer: Lawrence Erlbaum	List Price: $59.95 Our Price: $36.46 You Save: $ 23.49 (39%) Prices subject to change
Summary: An excellent approach for understanding consumers Content: The book deals with a relatively little publicised method for understanding consumer decision making, called means-end approach. The main idea is that consumers make decisions to solve problems or to obtain desired consequences, which are relevant because ... → Click here to read more reviews.

194.		Lead Us Into Temptation by James B. Twitchell Manufacturer: Columbia University Press	List Price: $24.00 Our Price: $7.85 You Save: $ 16.15 (67%) Prices subject to change
Summary: Finally: an intellectual page-turner Content: Had to read this one as an undergrad... & I still read it regularly for fun! How many books can you say this of? Twitchell really cuts to the core of material psychology, branding, and then comparing these cultural phenomena to past Human indentifications: ... → Click here to read more reviews.

195.		Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers by Robert Witeck Manufacturer: Kaplan Business	List Price: $25.00 Our Price: $13.41 You Save: $ 11.59 (46%) Prices subject to change
Summary: Not just for marketing, great Gay Culture 101! Content: If you're a major corporation looking to explore wooing the LGBT market -- then you've probably already read this book, cause it's an invaluable resource, chock full of practical examples and experiences. But more importantly -- if you're trying to include ... → Click here to read more reviews.

196.		The Social Psychology of Consumer Behaviour (Applying Social Psychology) by Richard Bagozzi Manufacturer: Open University Press	List Price: $63.95 Our Price: $35.10 You Save: $ 28.85 (45%) Prices subject to change
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197.		Products Liability and Safety: Cases and Materials, Fourth Edition (University Casebook) by David G. Owen Manufacturer: Foundation Press	List Price: $98.00 Our Price: $46.00 You Save: $ 52.00 (53%) Prices subject to change
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198.		Consumer Society in American History: A Reader by David G. Owen Manufacturer: Cornell University Press	List Price: $27.95 Our Price: $23.34 You Save: $ 4.61 (16%) Prices subject to change
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199.		The Economics of Consumer Credit by David G. Owen Manufacturer: The MIT Press	List Price: $23.00 Our Price: $16.56 You Save: $ 6.44 (28%) Prices subject to change
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200.		Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan Manufacturer: Wiley	List Price: $27.95 Our Price: $3.66 You Save: $ 24.29 (87%) Prices subject to change
Summary: Not about the average femal consumer Content: You could sum up this book in a few words. "Women are stressed out and seek products or services that ease their stressed out lives. Women play many diffrent roles: the mother, sister, good wife, working woman, friend. Women are diffrent from men." However, ... → Click here to read more reviews.

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