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Browse Consumerism

21. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by Gerald Zaltman
Manufacturer: Harvard Business School Press
List Price: $29.95
Our Price: $18.49
You Save: $ 11.46 (38%)
Prices subject to change
Summary: Good Insights
Content: The book reveals some great insights about consumer thinking models. To the point, well structured and very helpful for those of us that work for brand communications this publication is a great stepping stone for further consumer investigations. ...
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22. Everything Is Miscellaneous: The Power of the New Digital Disorder Everything Is Miscellaneous: The Power of the New Digital Disorder
by David Weinberger
Manufacturer: Times Books
List Price: $25.00
Our Price: $2.90
You Save: $ 22.10 (88%)
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Summary: Entertaining and full of interesting information, but poorly organized
Content: First, the criticism. Maybe it's just me. But I like a book that is organized. One where the author lays out the structure of the book, and then follows the structure. Where the skeleton carries and gives form to the flesh.

This book does ...
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23. Affluenza: The All-Consuming Epidemic (Bk Currents) Affluenza: The All-Consuming Epidemic (Bk Currents)
by John de Graaf
Manufacturer: Berrett-Koehler Publishers
List Price: $19.95
Our Price: $9.57
You Save: $ 10.38 (52%)
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Summary: Affluenza: The all-confusing epidemic
Content: I originally purchased this book with the intention of having my strongly held beliefs regarding consumerism and materialism verified. I expected this read to consist primarily of me nodding my head in agreement as the authors trumpeted the evils of the consumerist ...
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24. The Cluetrain Manifesto: The End Of Business As Usual The Cluetrain Manifesto: The End Of Business As Usual
by John de Graaf
Manufacturer: Sound Ideas
List Price: $32.00
Our Price: $5.75
You Save: $ 26.25 (82%)
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Summary: 180 pages too long....
Content: I just finished reading this book, having checked it out from the library. I am glad I didn't buy it. I voraciously read business books, but this one was a chore, at best.

The first 105 pages could be easily condensed down into 1 page at most, ...
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25. Not Buying It: My Year Without Shopping Not Buying It: My Year Without Shopping
by Judith Levine
Manufacturer: Free Press
List Price: $14.00
Our Price: $6.44
You Save: $ 7.56 (54%)
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Summary: Not what I expected.
Content: I thought the author would write more about her struggles to give up spending. There was a little of that but most of it was a political diatribe. I'm so sick of ultra-liberals preaching their weird philosophies to the rest of us. This women has two homes, ...
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26. Consumer Behavior (8th Edition) Consumer Behavior (8th Edition)
by Michael R. Solomon
Manufacturer: Prentice Hall
List Price: $177.33
Our Price: $94.98
You Save: $ 82.35 (46%)
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Summary: Great Consumer Behavior Textbook
Content: this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too! ...
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27. A Year Without A Year Without "Made in China": One Family's True Life Adventure in the Global Economy
by Sara Bongiorni
Manufacturer: Wiley
List Price: $14.95
Our Price: $8.09
You Save: $ 6.86 (46%)
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Summary: interesting idea...but lots of fluff
Content: I would have appreciated more depth about the actual experience of seeking out products not made in China and fewer irrelevant tangents about the author and her family and friends. The tangents do make the book "read like a novel" but if you aren't after ...
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28. Authenticity: What Consumers Really Want Authenticity: What Consumers Really Want
by II Pine
Manufacturer: Harvard Business School Press
List Price: $26.95
Our Price: $16.86
You Save: $ 10.09 (37%)
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Summary: Caught in the authenticity paradox
Content: In their 1999 best seller `The Experience Economy' the authors, Joseph Pine and James Gilmore, described the shift in the economy from mining raw materials to the production of goods, to delivering services, to setting the scene for leisure experiences. Despite ...
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29. High Wire: The Precarious Financial Lives of American Families High Wire: The Precarious Financial Lives of American Families
by Peter Gosselin
Manufacturer: Basic Books
List Price: $15.95
Our Price: $10.85
You Save: $ 5.10 (32%)
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Summary: High Wire
Content: Book arrived just days after I ordered it. Great service from seller. Everyone should read this book to understand exactly what has happened in the past 30+ years that has weakened the economic security of middle income and low income American families. ...
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30. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
by Bryan Eisenberg
Manufacturer: Thomas Nelson
List Price: $4.50
Our Price: $1.48
You Save: $ 3.02 (67%)
Prices subject to change
Summary: Waiting for Your Cat to Bark
Content: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

The creative and intriguing title first garnered my attention. Once I got into the book, I began to realize that this book is essential reading for any person handling ...
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(198 products are listed in this category.)

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