Browse Consumerism

31.		The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car! by Tim Harford Manufacturer: Oxford University Press, USA	List Price: $35.00 Our Price: $6.99 You Save: $ 28.01 (80%) Prices subject to change
Summary: Economics demystified (for the developed world only) Content: Harford is a mecro-economist, a bridge between macro and micro economics. Harford explains macro-economic phenomena such as retail pricing, stock market behavior, taxation, health-care, environment, and licensing air-waves; by one-by-one getting inside the ... → Click here to read more reviews.

32.		The Age Curve: How to Profit from the Coming Demographic Storm by Kenneth W. Gronbach Manufacturer: AMACOM	List Price: $24.95 Our Price: $8.24 You Save: $ 16.71 (67%) Prices subject to change
Summary: Very interesting and easy to read Content: The book is a fast read with great insights. Highly recommended for giving meaning behind today's markets present & future. ... → Click here to read more reviews.

33.		Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole by Benjamin R. Barber Manufacturer: W. W. Norton	List Price: $16.95 Our Price: $9.45 You Save: $ 7.50 (44%) Prices subject to change
Summary: a dynamic Liberconservatie Content: If there is a way to write a thesis about our consuming habit, this book brings you high on the ladder of conspiracy theory. Never the less the thesis is plausible and it gives us a good understanding of the nature and the root of capitalism and its impact ... → Click here to read more reviews.

34.		What's the Secret: To Providing a World-Class Customer Experience by John R. DiJulius Manufacturer: Wiley	List Price: $27.95 Our Price: $15.48 You Save: $ 12.47 (45%) Prices subject to change
Summary: blown away Content: This was a great resource tool that I will continue to refer back to. There is no one in any type of buisness that cannot find something in this book. There is no reason for any person in management not to own this book. ... → Click here to read more reviews.

35.		The Overspent American: Why We Want What We Don't Need by Juliet B. Schor Manufacturer: Harper Paperbacks	List Price: $13.00 Our Price: $6.57 You Save: $ 6.43 (49%) Prices subject to change
Summary: Consumption über alles... Content: We have to buy something to learn that we're buying too much. In this case, a book. This paradox alone demonstrates the United States' deeply ingrained and all-encompassing consumerism. The book in question, by its mere existence in the marketplace, helps ... → Click here to read more reviews.

36.		Building Strong Brands by David A. Aaker Manufacturer: Free Press	List Price: $30.00 Our Price: $6.70 You Save: $ 23.30 (78%) Prices subject to change
Summary: Great Content: This book was very interesting. I got many ideas while reading it. i wish I had read it before starting my businesses. ... → Click here to read more reviews.

37.		The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America by Russ Alan Prince Manufacturer: Tantor Media	List Price: $19.99 Our Price: $11.89 You Save: $ 8.10 (41%) Prices subject to change
Summary: Not as good as Millionaire Next Door and Richistan Content: I have read several of Russ Alan Prince's books. These books could be summed up by saying if you want to capture high net worth people as clients for your financial planning business, wine and dine their accountants and attorneys to gain access to them as ... → Click here to read more reviews.

38.		A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen Manufacturer: Vintage	List Price: $16.95 Our Price: $9.95 You Save: $ 7.00 (41%) Prices subject to change
Summary: Mediocre, repetitive, irrelevamt Content: "A Consumers' Republic" is one of those kinds of books that exists on the premise that it illuminates some previously unknown phenomenon. The book purports to be a "bold, encompassing, and profoundly influential book." I humbly propose that this book is none ... → Click here to read more reviews.

39.		Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 with Headphones (Playaway Adult Nonfiction) by Pete Blackshaw Manufacturer: Playaway	List Price: $39.99 Our Price: $39.99 You Save: $ (%) Prices subject to change
Summary: The Guy Who Coined the Term Consumer-Generated Media Content: There's no one more qualified to write a book about consumer-generated media (CGM) than Pete Blackshaw, the guy who actually coined the now-ubiquitous term. "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000" may not be the only ... → Click here to read more reviews.

40.		Habit: The 95% of Behavior Marketers Ignore by Neale Martin Manufacturer: FT Press	List Price: $24.99 Our Price: $12.49 You Save: $ 12.50 (50%) Prices subject to change
Summary: Don't ignore customer habits - change them! Neale Martin gives brand marketers a lot more constructive power. Content: Marketers are often under the illusion that the things they do - the ads, the promotions, the product development - are the sole levers that will lead to success or otherwise. We often forget that the other player - the customer - has a few levers of their ... → Click here to read more reviews.

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