Browse Consumerism

41.		Trading Up: The New American Luxury by Michael Silverstein Manufacturer: Portfolio Hardcover	List Price: $26.95 Our Price: $1.80 You Save: $ 25.15 (93%) Prices subject to change
Summary: Good introduction Content: If you want a basic economic study that has surprising resonance - even prescience - about the current mortgage/credit meltdown, this is the one. ... → Click here to read more reviews.

42.		Chasing Cool: Standing Out in Today's Cluttered Marketplace by Noah Kerner Manufacturer: Tantor Media	List Price: $24.99 Our Price: $12.83 You Save: $ 12.16 (49%) Prices subject to change
Summary: when wooody was funny Content: this is woody at the early age , fresh , new , fantastic material - one of my favorites ... → Click here to read more reviews.

43.		Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat by Fran Hawthorne Manufacturer: Wiley	List Price: $27.95 Our Price: $14.98 You Save: $ 12.97 (46%) Prices subject to change
Summary: Everything you want to know about the FDA. Content: This is one of the most thorough investigative books I have ever read on such a narrow topic. The author covers the history, and political and regulatory issues of the FDA in far more detail than I expected. Her in depth investigative style reminds me of ... → Click here to read more reviews.

44.		Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Marti Barletta Manufacturer: Kaplan Business	List Price: $23.00 Our Price: $13.59 You Save: $ 9.41 (41%) Prices subject to change
Summary: Long Time Coming Content: I knew who my target market was, fortunately. Now I have the concepts and the tools to create and present the right message to attract that market to my products and keep my customers coming back for more. Other than Guerrilla Marketing, there may not be ... → Click here to read more reviews.

45.		Born to Buy: The Commercialized Child and the New Consumer Culture by Juliet B. Schor Manufacturer: Scribner	List Price: $16.00 Our Price: $4.49 You Save: $ 11.51 (72%) Prices subject to change
Summary: An inconvenient truth... Content: Well researched and horrifying, it's all true. You may want to pick up a book on homeschooling your children along side this book, as you will undoubtably want to purchase one afterwards, and if you purchase both at once, you will qualify for free super savings ... → Click here to read more reviews.

46.		The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury by Radha Chadha Manufacturer: Nicholas Brealey Publishing	List Price: $35.00 Our Price: $19.47 You Save: $ 15.53 (44%) Prices subject to change
Summary: Join the Cult! Content: More than half of the business of global luxury brands now comes from Asia. This book uncovers the how and why. A must-read book for anyone who is working in the luxury industry or just wants to learn more about the luxexplosion that effects everyone in ... → Click here to read more reviews.

47.		Star Ware: The Amateur Astronomer's Ultimate Guide to Choosing, Buying, & Using Telescopes and Accessories by Philip S. Harrington Manufacturer: Jossey-Bass	List Price: $19.95 Our Price: $3.50 You Save: $ 16.45 (82%) Prices subject to change
Summary: Review of Harrington's "STARWARE" Content: This is an excellent guide for purchasers of astronomical equipment and accessories. It deals briefly with the theoretical background to equipment and reviews of the actual items are thorough and easily understandable. The book's cost is affordable. Harrington ... → Click here to read more reviews.

48.		Call of the Mall: The Geography of Shopping by the Author of Why We Buy by Paco Underhill Manufacturer: Simon & Schuster	List Price: $14.00 Our Price: $5.39 You Save: $ 8.61 (62%) Prices subject to change
Summary: A Day At The Mall, Literally. --And It Is A Snooze Content: A genuine "So-what?" book. It's a conversational-like, easy-read edition that offers the mall weary absolutely no tips for easier buying, no hints on reducing time in lines, no suggestions for smarter spending or faster transactions. One diverting quote on ... → Click here to read more reviews.

49.		Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business by Patricia Martin Manufacturer: Platinum Press	List Price: $19.95 Our Price: $5.86 You Save: $ 14.09 (71%) Prices subject to change
Summary: A fabulous new view Content: Patricia Martin weaves fantastic storytelling with right on evidence that something big is happening. With the recent stock market crash and economic insecurity, businesses need a new way to look at consumers. What Ms. Martin brings to the table is eerily ... → Click here to read more reviews.

50.		Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future by Patrick Hanlon Manufacturer: Free Press	List Price: $26.00 Our Price: $4.79 You Save: $ 21.21 (82%) Prices subject to change
Summary: Create Zealots For Your Brand Content: Brands that lack the Primal Code also lack popular appeal. Primal Branding explains the elements of the primal code and provides a framework for assessing our own codes. If your goal is to have your organization, product, service, or cause to stand out, then ... → Click here to read more reviews.

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