Browse Consumerism

1.		Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini Manufacturer: Collins Business	List Price: $17.95 Our Price: $10.07 You Save: $ 7.88 (44%) Prices subject to change
Summary: Powerful, Scientific, and Fully Engaging Work on the Powers of Influence Content: Everything Dale Carnegie accomplished regarding individual influence, Robert Cialdini has equally achieved on the topic of mass influence. Influence: The Psychology of Persuasion offers an exceptional scientific look into the realm of persuasion backed by ... → Click here to read more reviews.

2.		Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely Manufacturer: HarperCollins	List Price: $25.95 Our Price: $14.49 You Save: $ 11.46 (44%) Prices subject to change
Summary: No economist can afford to miss this Content: Today's mainstream economics is largely based on assumptions of rationality. Ariely shows that such assumptions are completely wrong. This has large implications for running an economic system that achieves a good life for people. People are constantly ... → Click here to read more reviews.

3.		Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler Manufacturer: Yale University Press	List Price: $26.00 Our Price: $16.26 You Save: $ 9.74 (37%) Prices subject to change
Summary: Pretty Lame Content: The book is full of warm and fuzzy utter nonsense. Such as: If you make the vegetables easier to get to, and the junk food more difficult to reach in the school lunch line, the kids will switch to vegetables. That's BS. The average kid will go for the ... → Click here to read more reviews.

4.		Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker Manufacturer: Random House	List Price: $25.00 Our Price: $15.39 You Save: $ 9.61 (38%) Prices subject to change
Summary: Bought In Content: The great thing about this book is that unlike most marketing and business related reads--this one is actually enjoyable. I didn't want to put it down. Rob has a way of capturing his points in a personal, conversational manner that draws your interest and ... → Click here to read more reviews.

5.		The Way We'll Be: The Zogby Report on the Transformation of the American Dream by John Zogby Manufacturer: Random House	List Price: $26.00 Our Price: $12.95 You Save: $ 13.05 (50%) Prices subject to change
Summary: Fascinating look into the American psyche Content: This is the second book I have read in the past month by a political pollster. The first, "Words that Work," by Frank Luntz, was a cynical look at how polling can help corporations and politicians paint themselves in the most flattering light and bamboozle ... → Click here to read more reviews.

6.		The Wisdom of Crowds by James Surowiecki Manufacturer: Anchor	List Price: $14.95 Our Price: $8.00 You Save: $ 6.95 (46%) Prices subject to change
Summary: Never judge a book by its cover! Content: I have a confession to make. I started reviewing this book before reading it, based purely on the rather lengthy subtitle `Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations'. First, I planned ... → Click here to read more reviews.

7.		Consumer Behavior (8th Edition) by Michael R. Solomon Manufacturer: Prentice Hall	List Price: $173.33 Our Price: $136.50 You Save: $ 36.83 (21%) Prices subject to change
Summary: Good Read Content: Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners. ... → Click here to read more reviews.

8.		Consumer Behavior by Wayne D. Hoyer Manufacturer: South-Western College Pub	List Price: $207.95 Our Price: $46.49 You Save: $ 161.46 (78%) Prices subject to change
Summary: Content:

9.		Why We Buy: The Science Of Shopping by Paco Underhill Manufacturer: Simon & Schuster	List Price: $15.00 Our Price: $5.88 You Save: $ 9.12 (61%) Prices subject to change
Summary: Excellent read for Retail or Marketing Professionals Content: This is a witty, easy-to-read book full of insights into how shopper behave in stores. It'll get you thinking from the customer's point of view and give you a framework for innovating on the retail experience. A must read for retail and marketing professionals. ... → Click here to read more reviews.

10.		Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson Manufacturer: Hyperion	List Price: $15.95 Our Price: $8.89 You Save: $ 7.06 (44%) Prices subject to change
Summary: Very Thought Provoking Content: This book was recommended to me by a business friend. I am interested in starting an internet business and operate within what Chris Anderson describe as "The Long Tail" of my business sector. Armed with the knowledge and insight from this book, I feel that ... → Click here to read more reviews.

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