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51. The Way We'll Be: The Zogby Report on the Transformation of the American Dream The Way We'll Be: The Zogby Report on the Transformation of the American Dream
by John Zogby
Manufacturer: Tantor Media
List Price: $59.99
Our Price: $38.87
You Save: $ 21.12 (35%)
Prices subject to change
Summary: Superficial analysis
Content: This book is a survey of various polls taken by the author and his polling company, and from the results, the author makes a number of assertions that, while entertaining and encouraging, really cannot be substantiated through the poll results in an objective ...
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52. Three Weeks to eBay Profits: Go from Beginner to Successful Seller in Less than a Month Three Weeks to eBay Profits: Go from Beginner to Successful Seller in Less than a Month
by Skip McGrath
Manufacturer: Sterling
List Price: $14.95
Our Price: $8.80
You Save: $ 6.15 (41%)
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Summary: eBay Profits
Content:

53. The New Influencers: A Marketer's Guide to the New Social Media The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin
Manufacturer: Quill Driver Books
List Price: $25.00
Our Price: $15.00
You Save: $ 10.00 (40%)
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Summary: Marketing and influencing on the web
Content: For those of us who are just getting into a website of our own, this is an exceptionaly helpful book. Paul Gillin is one of the eight or ten highly knowledgeable marketer's on the web, and focuses on how to communicate effectively with your constituents. ...
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54. Ogilvy on Advertising Ogilvy on Advertising
by David Ogilvy
Manufacturer: Prion Books Ltd
List Price: $26.85
Our Price: $15.00
You Save: $ 11.85 (44%)
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Summary: The Master plys his trade
Content: Ogilvy is a master and this book is an insightful look into the world of advertising. ...
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55. Zag: The Number One Strategy of High-Performance Brands Zag: The Number One Strategy of High-Performance Brands
by Marty Neumeier
Manufacturer: Peachpit Press
List Price: $24.95
Our Price: $5.00
You Save: $ 19.95 (80%)
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Summary: great high level branding introduction
Content: This book provides a great introduction to branding concepts and strategies. It includes very succinct, actionable points to evaluate your current position in the market or shape a new brand from the ground up.

It is a self-described quick ...
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56. Positioning: The Battle for Your Mind, 20th Anniversary Edition Positioning: The Battle for Your Mind, 20th Anniversary Edition
by Al Ries
Manufacturer: McGraw-Hill
List Price: $24.95
Our Price: $14.38
You Save: $ 10.57 (42%)
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Summary: Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind
Content: This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 pages a month on top of all the magazines, newspapers, and online sources he devours. Though our reading tastes ...
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57. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
Manufacturer: Simon & Schuster
List Price: $25.00
Our Price: $6.69
You Save: $ 18.31 (73%)
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Summary: Easy read with great insight
Content: Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there ...
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58. Diffusion of Innovations, 5th Edition Diffusion of Innovations, 5th Edition
by Everett M. Rogers
Manufacturer: Free Press
List Price: $35.00
Our Price: $24.00
You Save: $ 11.00 (31%)
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Summary: Wide implementations
Content: This book has wide immplimentations and its content can be used in several fields. I used this book to help write my thesis (btw I'm an Agricultural Economics student). The examples used in this study range from agriculture to medical and everywhere in between. ...
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59. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
by John Jantsch
Manufacturer: Thomas Nelson
List Price: $14.99
Our Price: $6.17
You Save: $ 8.82 (59%)
Prices subject to change
Summary: Fantasic Read, Very Helpful
Content: Fantastic Read, in particular for a novice like myself little or no previous marketing experience. I've my own business for a year now and this book not only showed me where i was going wrong, but it helped me to take stock of where I was and how to effectively ...
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60. Salesforce.com For Dummies Salesforce.com For Dummies
by Thomas Wong
Manufacturer: For Dummies
List Price: $24.99
Our Price: $5.99
You Save: $ 19.00 (76%)
Prices subject to change
Summary: It's Like Having a Tiny Consultant in Your Hand
Content: I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions ...
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