Browse Marketing

61.		Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris Manufacturer: Wharton School Publishing	List Price: $39.99 Our Price: $23.00 You Save: $ 16.99 (42%) Prices subject to change
Summary: ok Content: While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge. ... → Click here to read more reviews.

62.		Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber Manufacturer: Wiley	List Price: $24.95 Our Price: $13.59 You Save: $ 11.36 (46%) Prices subject to change
Summary: Social media explained for traditional marketers Content: I believe the person that might benefit the most from this book is someone from a traditional ad/marketing agency that has some experience with social media (they know what a blog, Facebook, and user generated content is), but needs additional exposure and ... → Click here to read more reviews.

63.		Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg Manufacturer: Sybex	List Price: $29.99 Our Price: $15.52 You Save: $ 14.47 (48%) Prices subject to change
Summary: A Comprehensive Resource for Beginning or Intermediate Test Designer Content: I have read other Bryan's books and was glad to notice this one. It provides good fundamentals of web site testing and gives you plenty of ideas what and how to test elements of your web presence. It is well balanced between theory and practical examples. ... → Click here to read more reviews.

64.		All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin Manufacturer: Portfolio Hardcover	List Price: $23.95 Our Price: $3.86 You Save: $ 20.09 (84%) Prices subject to change
Summary: The importance of having a story that resonates with customers' world view Content: "Marketers are liars" is a catchy title. A more informing title would be "Products need to resonate with customers' (subjective) world view", but it wouldn't have sold as well... Godin is good at marketing to marketers. A central theme is that ... → Click here to read more reviews.

65.		The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson Manufacturer: Hyperion	List Price: $24.95 Our Price: $3.89 You Save: $ 21.06 (84%) Prices subject to change
Summary: The Long Tail (ITBE 740) Content: This book was very easy to read in that it was straight forward and had good explanations and examples of the topic. The title was explained from the onset and summarized the content of the book. The remainder of the book went on to explain why Long Tail ... → Click here to read more reviews.

66.		The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley Manufacturer: Doubleday Business	List Price: $29.95 Our Price: $16.67 You Save: $ 13.28 (44%) Prices subject to change
Summary: Any Business Can Innovate Content: Innovation is one of the buzz words that has appeared in the business community a lot in the past many years. Every company wants to be an innovator, but many people mistakenly believe that innovation is the art of creating better products (think iPod, for ... → Click here to read more reviews.

67.		Do You Matter? How Great Design Will Make People Love Your Company by Robert Brunner Manufacturer: FT Press	List Price: $24.99 Our Price: $15.16 You Save: $ 9.83 (39%) Prices subject to change
Summary: This Book Doesn't Matter Content: This book is a bit of a caricature of itself. While gushing way too long about the iPod and other Apple products (one of the authors is a former Mac executive) the main point of the book is that a brand or a product should be built around the customer experience ... → Click here to read more reviews.

68.		The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille Manufacturer: Broadway	List Price: $14.95 Our Price: $8.31 You Save: $ 6.64 (44%) Prices subject to change
Summary: Delivers the goods Content: Clotaire Rapaille delivers the goods in this outstanding exeplanation of what makes people tick. In my 20 years working in marketing and branding, I've spent more time studying psychology, sociology, anthropology, and politics than much of the standard marketing ... → Click here to read more reviews.

69.		Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso Manufacturer: AMACOM	List Price: $21.95 Our Price: $12.77 You Save: $ 9.18 (42%) Prices subject to change
Summary: Write communications materials that will capture the hearts and minds of prospective employers! Content: Copy writing is the art of selling by written word. "Web Copy That Sells' is Maria Veloso's fantastic approach to copy-writing. Veloso is an expert in selling difficult to sell, high-priced items over the Internet. Veloso shares with us the psychological ... → Click here to read more reviews.

70.		Michael E. Porter on Competition by Michael E. Porter Manufacturer: Harvard Business School Press	List Price: $39.95 Our Price: $19.75 You Save: $ 20.20 (51%) Prices subject to change
Summary: Understanding Competitive Strategy Content: Good book from Porter, however this updated and extended version is complicated, I would prefered the non-expanded edition ... → Click here to read more reviews.

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