Browse Marketing

71.		How to Become a Rainmaker: The Rules For Getting and Keeping Customers and Clients by Jeffrey J. Fox Manufacturer: Hyperion	List Price: $16.95 Our Price: $3.24 You Save: $ 13.71 (81%) Prices subject to change
Summary: spring practice for sales people Content: Sales people, like athletes need to practice, get back to basics. Jeff Fox's book is a good way to get some "spring practice" in. A quick, enjoyable read, this will help you re-focus on what's important in your sales/business development activities. Read it, ... → Click here to read more reviews.

72.		BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson Manufacturer: Palgrave Macmillan	List Price: $14.95 Our Price: $8.73 You Save: $ 6.22 (42%) Prices subject to change
Summary: Brand-do-do bigtime Content: I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall. he keeps confusing product design (egg) and branding (chicken) as the samething and their not. what comes first, type of problem, the chicken or the egg.. (I can ... → Click here to read more reviews.

73.		The 22 Immutable Laws of Branding by Al Ries Manufacturer: Collins Business	List Price: $18.95 Our Price: $8.49 You Save: $ 10.46 (55%) Prices subject to change
Summary: 22 Immutable Laws of Branding Review Content: Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the ... → Click here to read more reviews.

74.		The 29% Solution: 52 Weekly Networking Success Strategies by Ivan Misner Manufacturer: Greenleaf Book Group Press	List Price: $21.95 Our Price: $12.00 You Save: $ 9.95 (45%) Prices subject to change
Summary: Junk Book Content: Horrible! Horrible! Horrible! Look, I am a very small business owner trying to build a better business and gain clients. I've read so many business books. Common sense will tell you that you need to take time to network regularly for your business. I thought ... → Click here to read more reviews.

75.		The SPIN Selling Fieldbook by Neil Rackham Manufacturer: McGraw-Hill	List Price: $24.95 Our Price: $5.25 You Save: $ 19.70 (79%) Prices subject to change
Summary: Practical, easy on paper... harder in practice though Content: Selling is not easy, specially "the major sale"... this book gives you a real start point after reading the SPIN Selling book (must read first). The only reason I'm giving it 4 instead of 5 stars is the presentation of the paperback version. ... → Click here to read more reviews.

76.		Cold Calling Techniques: That Really Work (Cold Calling Techniques) by Stephan Schiffman Manufacturer: Adams Media	List Price: $9.95 Our Price: $4.98 You Save: $ 4.97 (50%) Prices subject to change
Summary: Essential Reading for Anyone Dealing with the Cold Market Content: If you are involved in phone sales and success depends on setting up meetings with the cold market, there simply is not a better book that I am aware of than Cold Calling Techniques. I rate this book a full five stars solely on the approach given in the section ... → Click here to read more reviews.

77.		Facebook: The Missing Manual by E. Vander Veer Manufacturer: Pogue Press	List Price: $19.99 Our Price: $11.13 You Save: $ 8.86 (44%) Prices subject to change
Summary: Facebook The Missing Manual Content: I was a bit disappointed. Yes, this book sped up my learning curve of the basics (which I would have eventually figured out on my own), but I was looking for more information on specific applications, etc. What I am supposed to do when someone sends me a plant ... → Click here to read more reviews.

78.		The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months by Dan Kennedy Manufacturer: Entrepreneur Press	List Price: $24.95 Our Price: $13.69 You Save: $ 11.26 (45%) Prices subject to change
Summary: Good case studies, but focuses on offline info marketing too much Content: Watch Video Here: http://www.amazon.com/review/R2H0UOC303TFJZ This book is helpful as an intro to info marketing, but most people I know who are into info marketing want to do it online, and Dan doesn't ... → Click here to read more reviews.

79.		Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale Manufacturer: Wiley	List Price: $19.95 Our Price: $11.06 You Save: $ 8.89 (45%) Prices subject to change
Summary: Perfect Gift for Any Writer! Content: Out of all the advanced writing classes I have been in, you would think I have heard it all - but this book actually gave me insights into all types of writing - not just sales letters. Novelists, Journalists, Artists, College students, Sellers of ... → Click here to read more reviews.

80.		Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy by Judy Estrin Manufacturer: McGraw-Hill	List Price: $27.95 Our Price: $13.96 You Save: $ 13.99 (50%) Prices subject to change
Summary: Describes the policy issues well with little innovation in the solutions. Content: Closing the innovation gap intends to influence and shape our approach to science and technology policy more than provide a guide for the practitioner. Judy Estrin is an accomplished innovator, founder, and executive leader, and this book expresses her concerns ... → Click here to read more reviews.

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