Browse Global Marketing

11.		Global Marketing Management by Masaaki Kotabe Manufacturer: Wiley	List Price: Our Price: $63.94 You Save: $ (%) Prices subject to change
Summary: A thought-provoking book Content: Kotabe/Helsen team has really set the standard for the international marketing textbook market. I have read three other similar textbooks, but there is no other book measuring up to this one. They offer an excellent analysis of market converging and diverging ... → Click here to read more reviews.

12.		Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace (Blue Jacket Bks) by Thomas Gunn Manufacturer: Naval Institute Press	List Price: $29.95 Our Price: $19.77 You Save: $ 10.18 (34%) Prices subject to change
Summary: How-to book on leadership, team-building, salesmanship, and Business Process Reengineering Content: Tom Gunn provides the insider's perspective of the business of international aerospace industry. It's part memoir and part how-to-guide, but it's an overall great book. McDonnell Douglas learned a hard lesson when the YF-23 lost out to the ... → Click here to read more reviews.

13.		LogoLounge 3: 2,000 International Identities by Leading Designers (LogoLounge) by Bill Gardner Manufacturer: Rockport Publishers	List Price: $50.00 Our Price: $31.50 You Save: $ 18.50 (37%) Prices subject to change
Summary: I love these books Content: This is another good book of logo ideas. Great for inspiration. Nicely laid out and the pages are of good quality glossy paper. Very nice book for my collection. ... → Click here to read more reviews.

14.		International Marketing by Michael R. Czinkota Manufacturer: South-Western College Pub	List Price: $213.95 Our Price: $93.40 You Save: $ 120.55 (56%) Prices subject to change
Summary: Good Content: Even thought this book was not in color, the content is all there. and the book was in good condition ... → Click here to read more reviews.

15.		International Logistics by Pierre A David Manufacturer: Atomic Dog	List Price: $99.95 Our Price: $71.60 You Save: $ 28.35 (28%) Prices subject to change
Summary: Great book, easy to understand Content: I used this book for one of my packaging class in RIT. The language of the content makes this book very easy to read and understand. There are also helpful diagrams to better illustrate some of the important points. Important key terms are repeated on the ... → Click here to read more reviews.

16.		Global Marketing (5th Edition) by Warren J. Keegan Manufacturer: Prentice Hall	List Price: $176.00 Our Price: $126.00 You Save: $ 50.00 (28%) Prices subject to change
Summary: i was pleased Content: i got this book in good time and in good condition the seller wasalso amazinly curteous thank u ... → Click here to read more reviews.

17.		Start Your Own Import/Export Business by Entrepreneur Press Manufacturer: Entrepreneur Press	List Price: $15.95 Our Price: $1.24 You Save: $ 14.71 (92%) Prices subject to change
Summary: a great starting point Content: This is a great starting point. The subject of import/export can be very complex, but this book is simple right to the core. Yes there are some lame jokes, but the information is solid and the book well researched, and is full of all the information you need ... → Click here to read more reviews.

18.		Clued In: How to Keep Customers Coming Back Again and Again by Lewis Carbone Manufacturer: FT Press	List Price: $34.99 Our Price: $10.93 You Save: $ 24.06 (69%) Prices subject to change
Summary: This is great! Content: Not really sure why I bought this book. The title certainly did nothing to reveal what a gem it would turn out to be. I mean..Clued In? It makes sense once you start reading the book but it is certainly somewhat obscure for a business title. However, ... → Click here to read more reviews.

19.		Michael Jordan and the New Global Capitalism by Walter Lafeber Manufacturer: W. W. Norton & Company	List Price: $12.95 Our Price: $3.84 You Save: $ 9.11 (70%) Prices subject to change
Summary: Nice shoes! Content: Despite some rather glaring typos, this is a fascinating read. I never cared about basketball until reading this book. Very interesting insights into Nike, Turner, Jordan, and 9/11. ... → Click here to read more reviews.

20.		Wine Brands: Success Strategies for New Markets, New Consumers and New Trends by Evelyne Resnick Manufacturer: Palgrave Macmillan	List Price: $45.00 Our Price: $32.50 You Save: $ 12.50 (28%) Prices subject to change
Summary: A revolutionary look at wine marketing Content: As a consumer goods' marketing and brand professional (regularly enjoying a glass of wine), I absolutely sped-read through this book. It explains succinctly the evolution of wine marketing, highlights how new marketing tools and communication media can be ... → Click here to read more reviews.

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