Browse Global Marketing

21.		Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace (Blue Jacket Bks) by Thomas Gunn Manufacturer: Naval Institute Press	List Price: $29.95 Our Price: $19.77 You Save: $ 10.18 (34%) Prices subject to change
Summary: How-to book on leadership, team-building, salesmanship, and Business Process Reengineering Content: Tom Gunn provides the insider's perspective of the business of international aerospace industry. It's part memoir and part how-to-guide, but it's an overall great book. McDonnell Douglas learned a hard lesson when the YF-23 lost out to the ... → Click here to read more reviews.

22.		Wine Brands: Success Strategies for New Markets, New Consumers and New Trends by Evelyne Resnick Manufacturer: Palgrave Macmillan	List Price: $45.00 Our Price: $34.49 You Save: $ 10.51 (23%) Prices subject to change
Summary: A revolutionary look at wine marketing Content: As a consumer goods' marketing and brand professional (regularly enjoying a glass of wine), I absolutely sped-read through this book. It explains succinctly the evolution of wine marketing, highlights how new marketing tools and communication media can be ... → Click here to read more reviews.

23.		International Marketing by Michael R. Czinkota Manufacturer: South-Western College Pub	List Price: $213.95 Our Price: $92.85 You Save: $ 121.10 (57%) Prices subject to change
Summary: Good Content: Even thought this book was not in color, the content is all there. and the book was in good condition ... → Click here to read more reviews.

24.		International Energy Markets: Understanding Pricing, Policies and Profits by Carol A. Dahl Manufacturer: Pennwell Books	List Price: $105.00 Our Price: $79.00 You Save: $ 26.00 (25%) Prices subject to change
Summary: Good for Graduate and Beyond, NOT Undergrad. Content: The book was purchased for a 3-level Energy Economics course at a highly respected private college. Has some useful background information and charts, but overall, is geared more for graduate students, academics, and mostly for business owners who are already ... → Click here to read more reviews.

25.		The End of Marketing as We Know It by Sergio Zyman Manufacturer: Collins Business	List Price: $15.95 Our Price: $3.28 You Save: $ 12.67 (79%) Prices subject to change
Summary: Solid Foundational Book on Marketing Content: This is a fairly quick read. I bought it because I was interviewing with the Zyman Group, a marketing consultancy started by Sergio Zyman. I read it in a couple hours on the plane. Nothing earth shattering but a solid foundational look at the practice of ... → Click here to read more reviews.

26.		Michael Jordan and the New Global Capitalism by Walter Lafeber Manufacturer: W. W. Norton & Company	List Price: $12.95 Our Price: $3.84 You Save: $ 9.11 (70%) Prices subject to change
Summary: Nice shoes! Content: Despite some rather glaring typos, this is a fascinating read. I never cared about basketball until reading this book. Very interesting insights into Nike, Turner, Jordan, and 9/11. ... → Click here to read more reviews.

27.		Brand New China: Advertising, Media, and Commercial Culture by Jing Wang Manufacturer: Harvard University Press	List Price: $28.95 Our Price: $14.47 You Save: $ 14.48 (50%) Prices subject to change
Summary: Thoughtful examination of marketing in China Content: This is a hybrid book, part academic treatise and part business report. Although her practical experience in the world of advertising is minimal (consisting of several summers spent working in an ad agency in China), professor Jing Wang has applied her academic ... → Click here to read more reviews.

28.		Asian Mind Game by Chin-ning Chu Manufacturer: Scribner	List Price: $26.00 Our Price: $5.80 You Save: $ 20.20 (78%) Prices subject to change
Summary: Helpful, not just for anyone doing business in Asia Content: I just got back from China as an English teacher, granted I taught in a small city which automatically gave me the celebrity status, but after reading this book all I can say is I wish I picked this up before I went to China in the first place. → Click here to read more reviews.

29.		Winning Strategies for the New Latin Markets (Financial Times Prentice Hall Books) by Fernando Robles Manufacturer: FT Press	List Price: $34.00 Our Price: $19.86 You Save: $ 14.14 (42%) Prices subject to change
Summary: Winning Strategies is a Winner Content: The book is a must read for anyone serious about strategy in Latin America, or anyone interested in the Hispanic segment of the U.S. market. The authors have a deep understanding of Latin culture and business and are able to explain clearly and objectively ... → Click here to read more reviews.

30.		Pikachus Global Adventure: The Rise and Fall of Pokémon by Fernando Robles Manufacturer: Duke University Press	List Price: $23.95 Our Price: $20.00 You Save: $ 3.95 (16%) Prices subject to change
Summary: Great book Content: The previous reviewer must have been brain dead herself when she read the book. There is no other way she could have so completely misread this text. The authors are not opponents of Pokemon -- as if that was even the point. In excerpting the statements ... → Click here to read more reviews.

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