Browse Global Marketing

31.		Asian Mind Game by Chin-ning Chu Manufacturer: Scribner	List Price: $26.00 Our Price: $5.07 You Save: $ 20.93 (81%) Prices subject to change
Summary: Helpful, not just for anyone doing business in Asia Content: I just got back from China as an English teacher, granted I taught in a small city which automatically gave me the celebrity status, but after reading this book all I can say is I wish I picked this up before I went to China in the first place. → Click here to read more reviews.

32.		Marketing Financial Services by Hooman Estelami Manufacturer: Dog Ear Publishing, LLC	List Price: $48.95 Our Price: $33.81 You Save: $ 15.14 (31%) Prices subject to change
Summary: comprehensive and informative Content: Comprehensive with lots of information and references to interesting research findings, and more informative than your typical business book. Overall, a pretty good read. ... → Click here to read more reviews.

33.		International Energy Markets: Understanding Pricing, Policies and Profits by Carol A. Dahl Manufacturer: Pennwell Books	List Price: $105.00 Our Price: $79.00 You Save: $ 26.00 (25%) Prices subject to change
Summary: Good for Graduate and Beyond, NOT Undergrad. Content: The book was purchased for a 3-level Energy Economics course at a highly respected private college. Has some useful background information and charts, but overall, is geared more for graduate students, academics, and mostly for business owners who are already ... → Click here to read more reviews.

34.		Brand New China: Advertising, Media, and Commercial Culture by Jing Wang Manufacturer: Harvard University Press	List Price: $28.95 Our Price: $23.16 You Save: $ 5.79 (20%) Prices subject to change
Summary: Thoughtful examination of marketing in China Content: This is a hybrid book, part academic treatise and part business report. Although her practical experience in the world of advertising is minimal (consisting of several summers spent working in an ad agency in China), professor Jing Wang has applied her academic ... → Click here to read more reviews.

35.		Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns by Mike Gospe Manufacturer: Happy About	List Price: $24.95 Our Price: $22.40 You Save: $ 2.55 (10%) Prices subject to change
Summary: Hihgly recommended! Content: This is more than an excellent book, it is also a practical and easy-to-use "tool kit" to help the reader develop complex company-wide marketing campaigns successfully. Mike starts with the basics: marketing campaign terminology, roles and responsibilities, ... → Click here to read more reviews.

36.		Competing in Emerging Markets: Cases and Readings by Hemant Merchant Manufacturer: Routledge	List Price: $59.95 Our Price: $39.75 You Save: $ 20.20 (34%) Prices subject to change
Summary: Content:

37.		A Short Course in International Marketing: Approaching and Penetrating the Global Marketplace (Short Course in International Trade) by Jeffrey Curry Manufacturer: World Trade Press	List Price: $19.95 Our Price: $19.95 You Save: $ (%) Prices subject to change
Summary: Insightful! Content: Trade professional Jeffrey Edmund Curry provides a solid introduction to the principles of worldwide marketing. This book, with its simple definitions of basic marketing terms, will be most appreciated by lower-level employees at companies with newly expanded, ... → Click here to read more reviews.

38.		Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets by Sicco Van Gelder Manufacturer: Kogan Page	List Price: $27.50 Our Price: $19.33 You Save: $ 8.17 (30%) Prices subject to change
Summary: Insightful! Content: Sicco Van Gelder has written the definitive textbook on analyzing global branding strategy. Packed with examples, in-depth case studies and hypothetical branding projects, this book will prove useful to companies entering global markets or launching global ... → Click here to read more reviews.

39.		The End of Marketing as We Know It by Sergio Zyman Manufacturer: Collins Business	List Price: $15.95 Our Price: $3.25 You Save: $ 12.70 (80%) Prices subject to change
Summary: Solid Foundational Book on Marketing Content: This is a fairly quick read. I bought it because I was interviewing with the Zyman Group, a marketing consultancy started by Sergio Zyman. I read it in a couple hours on the plane. Nothing earth shattering but a solid foundational look at the practice of ... → Click here to read more reviews.

40.		Winning Strategies for the New Latin Markets (Financial Times Prentice Hall Books) by Fernando Robles Manufacturer: FT Press	List Price: $34.00 Our Price: $19.86 You Save: $ 14.14 (42%) Prices subject to change
Summary: Winning Strategies is a Winner Content: The book is a must read for anyone serious about strategy in Latin America, or anyone interested in the Hispanic segment of the U.S. market. The authors have a deep understanding of Latin culture and business and are able to explain clearly and objectively ... → Click here to read more reviews.

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