Browse Global Marketing

41.		Marketing Financial Services by Hooman Estelami Manufacturer: Dog Ear Publishing, LLC	List Price: $48.95 Our Price: $33.77 You Save: $ 15.18 (31%) Prices subject to change
Summary: comprehensive and informative Content: Comprehensive with lots of information and references to interesting research findings, and more informative than your typical business book. Overall, a pretty good read. ... → Click here to read more reviews.

42.		The Global Diffusion of Markets and Democracy by Hooman Estelami Manufacturer: Cambridge University Press	List Price: $90.00 Our Price: $77.22 You Save: $ 12.78 (14%) Prices subject to change
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43.		The Ultimate Lead Generation Plan by Matt Bacak Manufacturer: Morgan James Publishing	List Price: $14.95 Our Price: $5.50 You Save: $ 9.45 (63%) Prices subject to change
Summary: Great primer on the basics of internet marketing Content: If you are a well read experienced internet marketer then this book is NOT for you! But what it does, it does well for a nominal price. The basic concepts of listing building and marketing is covered, but there is a lot left out. And that is understandable ... → Click here to read more reviews.

44.		Louis Vuitton Japan: The Building Of Luxury by Kyojiro Hata Manufacturer: Assouline	List Price: $24.95 Our Price: $5.50 You Save: $ 19.45 (78%) Prices subject to change
Summary: Disappointing and Shallow Content: Some of the reviews made this book sound like a gem. However, after reading it I was appalled at the lack of substance and information. The author does not shed any 'innovative' ideas or strategies. The theme of the book is very interesting however, sadly ... → Click here to read more reviews.

45.		Global Marketing Management by John A. Quelch Manufacturer: Addison Wesley Publishing Company	List Price: $41.66 Our Price: $5.50 You Save: $ 36.16 (87%) Prices subject to change
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46.		Kata: The Key to Understanding and Dealing with the Japanese! by Boye Lafayette De Mente Manufacturer: Tuttle Publishing	List Price: $14.95 Our Price: $6.70 You Save: $ 8.25 (55%) Prices subject to change
Summary: One step closer to understanding. Content: Lafayette's revealing book is a survival manual for those who might feel lost at the unfathomable task of understanding the Japanese culture. The book focuses on the obstacles encountered in everyday life and business affairs, by almost every culture in the ... → Click here to read more reviews.

47.		The Optimum Quantity of Money by Milton Friedman Manufacturer: Aldine Transaction	List Price: $34.95 Our Price: $25.63 You Save: $ 9.32 (27%) Prices subject to change
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48.		Competing in Emerging Markets: Cases and Readings by Hemant Merchant Manufacturer: Routledge	List Price: $59.95 Our Price: $41.50 You Save: $ 18.45 (31%) Prices subject to change
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49.		Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns by Mike Gospe Manufacturer: Happy About	List Price: $24.95 Our Price: $22.42 You Save: $ 2.53 (10%) Prices subject to change
Summary: Hihgly recommended! Content: This is more than an excellent book, it is also a practical and easy-to-use "tool kit" to help the reader develop complex company-wide marketing campaigns successfully. Mike starts with the basics: marketing campaign terminology, roles and responsibilities, ... → Click here to read more reviews.

50.		Managing Global Accounts (American Marketing Association) by Noel Capon Manufacturer: South-Western Educational Pub	List Price: $29.95 Our Price: $139.85 You Save: $ (%) Prices subject to change
Summary: This is an Outstanding Book Content: Think of this as the handbook for Global Account Management (GAM). It is a terrific one, chock full of processes and steps for managers trying to catch up with the needs of their global accounts. Also included at no extra charge is some sage advice for ... → Click here to read more reviews.

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