Browse Global Marketing

51.		Global Marketing Management (7th Edition) by Warren J. Keegan Manufacturer: Prentice Hall	List Price: $176.00 Our Price: $41.25 You Save: $ 134.75 (77%) Prices subject to change
Summary: A leading book in the field Content: Warren Keegan wrote the first international marketing textbook shortly after completing his Harvard PhD in the 1960s. He is a legend in the field and is widely credited as the father of the global marketing concept. The 7th edition of his leading ... → Click here to read more reviews.

52.		Financial Services Marketing: An international guide to principles and practice by Christine Ennew Manufacturer: Butterworth-Heinemann	List Price: $54.95 Our Price: $44.44 You Save: $ 10.51 (19%) Prices subject to change
Summary: Content:

53.		Another One Bites the Grass: Making Sense of International Advertising by Simon Anholt Manufacturer: John Wiley & Sons	List Price: $29.95 Our Price: $6.00 You Save: $ 23.95 (80%) Prices subject to change
Summary: A "Must Read" For Global Communications Content: Whether you create global advertisements, businesses, or Web sites, you should read this book. Author Simon Anholt writes about the challenges of creating successful global advertising campaigns. Most companies fail miserably in this department, and he outlines ... → Click here to read more reviews.

54.		Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets by Sicco Van Gelder Manufacturer: Kogan Page	List Price: $27.50 Our Price: $19.64 You Save: $ 7.86 (29%) Prices subject to change
Summary: Insightful! Content: Sicco Van Gelder has written the definitive textbook on analyzing global branding strategy. Packed with examples, in-depth case studies and hypothetical branding projects, this book will prove useful to companies entering global markets or launching global ... → Click here to read more reviews.

55.		YouTube -Making Money By Video Sharing and Advertising Your Business for Free by Hui Ying Manufacturer: Self-Help Publishers	List Price: $11.95 Our Price: $10.75 You Save: $ 1.20 (10%) Prices subject to change
Summary: A Big Waste Content: The timing obviously seemed right for a book about youtube focusing on marketing products. The concept of youtube is pretty simple. I get it. I was hoping for some insight on how to really use the site more effectively to market. The book is more of an enhanced ... → Click here to read more reviews.

56.		A Basic Guide to Exporting by U. s. Department of Commerce Manufacturer: World Trade Pr	List Price: $16.50 Our Price: $13.05 You Save: $ 3.45 (21%) Prices subject to change
Summary: Limited Content: A number of international trade terms used throughout the industry are not included in this book. So the glossary is somewhat disappointing in this respect. Hinkelman also did not provide a detailed overview of Documentary Collection payments (used less ... → Click here to read more reviews.

57.		The Confidential Internet Intelligence Manuscript by Mark Joyner Manufacturer: Morgan James Publishing	List Price: $59.95 Our Price: $35.99 You Save: $ 23.96 (40%) Prices subject to change
Summary: Confidential? Content: Not any more. Joyner's titles always hype up things but then that's who he is. All the books he authors, or co-authors have good information in them but the basics have never changed - this information has always been out there in various forms. Granted, you'd ... → Click here to read more reviews.

58.		Food Wars: Public Health and the Battle for Mouths Minds and Markets by Tim Lang Manufacturer: Earthscan Publications Ltd.	List Price: $99.95 Our Price: $99.95 You Save: $ (%) Prices subject to change
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59.		International Marketing Research: Concepts and Methods by C. Samuel Craig Manufacturer: John Wiley & Sons	List Price: $60.00 Our Price: $39.08 You Save: $ 20.92 (35%) Prices subject to change
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60.		Taking Southeast Asia to Market: Commodities, Nature, and People in the Neoliberal Age by C. Samuel Craig Manufacturer: Cornell University Press	List Price: $24.95 Our Price: $14.92 You Save: $ 10.03 (40%) Prices subject to change
Summary: much needed book Content: those of us who study globalization and the environment, and teach it, have been suggesting recently that we need a new way to look at neoliberalism and nature and its intersection with people, communities, and places. The chapters in this book do that by ... → Click here to read more reviews.

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