Browse Global Marketing

61.		Global Marketing Management by John A. Quelch Manufacturer: Addison Wesley Publishing Company	List Price: $41.66 Our Price: $5.50 You Save: $ 36.16 (87%) Prices subject to change
Summary: Content:

62.		Kata: The Key to Understanding and Dealing with the Japanese! by Boye Lafayette De Mente Manufacturer: Tuttle Publishing	List Price: $14.95 Our Price: $6.65 You Save: $ 8.30 (56%) Prices subject to change
Summary: One step closer to understanding. Content: Lafayette's revealing book is a survival manual for those who might feel lost at the unfathomable task of understanding the Japanese culture. The book focuses on the obstacles encountered in everyday life and business affairs, by almost every culture in the ... → Click here to read more reviews.

63.		Taking Southeast Asia to Market: Commodities, Nature, and People in the Neoliberal Age by Boye Lafayette De Mente Manufacturer: Cornell University Press	List Price: $24.95 Our Price: $17.44 You Save: $ 7.51 (30%) Prices subject to change
Summary: much needed book Content: those of us who study globalization and the environment, and teach it, have been suggesting recently that we need a new way to look at neoliberalism and nature and its intersection with people, communities, and places. The chapters in this book do that by ... → Click here to read more reviews.

64.		Global Marketing Strategies by Jean-Pierre Jeannet Manufacturer: Houghton Mifflin College Div	List Price: $117.16 Our Price: $6.00 You Save: $ 111.16 (95%) Prices subject to change
Summary: Used in MBA program for International Marketing Content: We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a reference ... → Click here to read more reviews.

65.		The Global Entrepreneur: Taking Your Business International by James F. Foley Manufacturer: Dearborn Trade	List Price: $29.95 Our Price: $70.22 You Save: $ (%) Prices subject to change
Summary: Excellent Resource for International Trade Professionals and Newcomers Content: Foley's book, The Global Entrepreneur, is an excellent resource for anyone interested in international trade, and the multi-faceted considerations one must give to the endeavor. It is particularly helpful to those interested in export sales, and marketing, ... → Click here to read more reviews.

66.		Banking on Global Markets: Deutsche Bank and the United States, 1870 to the Present (Cambridge Studies in the Emergence of Global Enterprise) by Christopher Kobrak Manufacturer: Cambridge University Press	List Price: $45.00 Our Price: $24.99 You Save: $ 20.01 (44%) Prices subject to change
Summary: globalisation Content: Globalisation is not a new thing, as Kobrak reminds us in this authoritative and readable monograph. In the 19th and 20th centuries, as the US rose to prominence, it often required external capital to develop a virgin continent. Deutsche Bank was one of the ... → Click here to read more reviews.

67.		Handbook of Cross-Cultural Marketing by Erdener Kaynak Manufacturer: Routledge	List Price: $95.00 Our Price: $42.99 You Save: $ 52.01 (55%) Prices subject to change
Summary: A very in depth look at Cross Cultural Marketing Content: I have found this book to be very helpful in my research of Cross-Cultural Marketing. It is laid out in a logical order, and as it progresses it looks at every aspect in fine detail. The book is filled with both general knowledge and covers a variety of ... → Click here to read more reviews.

68.		Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera by Bonita M. Kolb Manufacturer: Oak Tree Press	List Price: $16.95 Our Price: $15.00 You Save: $ 1.95 (12%) Prices subject to change
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69.		International Dimensions of Marketing by Vern Terpstra Manufacturer: South-Western College Pub	List Price: $77.95 Our Price: $10.89 You Save: $ 67.06 (86%) Prices subject to change
Summary: Internet examples using this textbook in a classroom Content: A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at ... → Click here to read more reviews.

70.		The Global Diffusion of Markets and Democracy by Vern Terpstra Manufacturer: Cambridge University Press	List Price: $90.00 Our Price: $77.25 You Save: $ 12.75 (14%) Prices subject to change
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