Browse Global Marketing

1.		The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade by Pietra Rivoli Manufacturer: Wiley	List Price: $16.95 Our Price: $7.23 You Save: $ 9.72 (57%) Prices subject to change
Summary: Fantastic, well-written, and eye-opening Content: Upon first glance, it might appear that this book details economic aspects of a single industry, namely that of T-shirts. You'd be mistaken. It instead offers an insightful look into several different aspects of T-shirt production, including ... → Click here to read more reviews.

2.		International Marketing (Mcgraw Hill/Irwin Series in Marketing) by Philip R. Cateora Manufacturer: McGraw-Hill/Irwin	List Price: Our Price: $118.32 You Save: $ (%) Prices subject to change
Summary: worked for me... Content: I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money! ... → Click here to read more reviews.

3.		Global Marketing (5th Edition) by Warren J. Keegan Manufacturer: Prentice Hall	List Price: $172.00 Our Price: $114.98 You Save: $ 57.02 (33%) Prices subject to change
Summary: Book Purchase Content: Book came in great time and was in the condition they said it was in. 5 stars. ... → Click here to read more reviews.

4.		The 22 Immutable Laws of Branding by Al Ries Manufacturer: Collins Business	List Price: $18.95 Our Price: $7.67 You Save: $ 11.28 (60%) Prices subject to change
Summary: Shoul dbe 22 sometimes laws of branding... Content: Good for branding basics, but once it dives into the "new world of the Internet" it stops being useful basically because every prediction they have about Internet companies and the mistakes they are making turn out to be wrong. The fact that you're looking ... → Click here to read more reviews.

5.		International Energy Markets: Understanding Pricing, Policies and Profits by Carol A. Dahl Manufacturer: Pennwell Books	List Price: $105.00 Our Price: $84.00 You Save: $ 21.00 (20%) Prices subject to change
Summary: Good for Graduate and Beyond, NOT Undergrad. Content: The book was purchased for a 3-level Energy Economics course at a highly respected private college. Has some useful background information and charts, but overall, is geared more for graduate students, academics, and mostly for business owners who are already ... → Click here to read more reviews.

6.		International Marketing by Michael R. Czinkota Manufacturer: South-Western College Pub	List Price: $203.95 Our Price: $115.00 You Save: $ 88.95 (44%) Prices subject to change
Summary: Great for MBA Track Content: I purchased this as the textbook for an MBA class and I give it high marks for both read-ability and depth of coverage. Because I'd just finished a class on the Legal aspects of Global business, the first chapters were more of a review - however, if you're ... → Click here to read more reviews.

7.		Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) by Johny K. Johansson Manufacturer: McGraw-Hill/Irwin	List Price: Our Price: $72.95 You Save: $ (%) Prices subject to change
Summary: Good condition Content: Received item in a good condition and made special provisions to send it faster due to my constraints. ... → Click here to read more reviews.

8.		The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World (Financial Times Prentice Hall Books) by Al Lieberman Manufacturer: FT Press	List Price: $49.95 Our Price: $32.59 You Save: $ 17.36 (35%) Prices subject to change
Summary: This Book Does NOT Suck Content: I received this book along with two others (one of which is titled "Smart Globalization" and I posted a review of that book on Amazon as well). Most of the reviewers share the same perspective on this book as me, so I'll keep this review short. Take a look ... → Click here to read more reviews.

9.		Export/Import Procedures and Documentation (Export/Import Procedures & Documentation) by Thomas E. Johnson Manufacturer: AMACOM	List Price: $85.00 Our Price: $63.65 You Save: $ 21.35 (25%) Prices subject to change
Summary: Thanks for the good book Content: This book has given me a good background & examples. It is devided as 3 parts (export, import, appendix), but the contents for export & import are almost same, I mean too much repeating. Anyway what a good book!! Today I have ordered ... → Click here to read more reviews.

10.		International Logistics by Pierre A David Manufacturer: Atomic Dog	List Price: $95.95 Our Price: $65.00 You Save: $ 30.95 (32%) Prices subject to change
Summary: Great book, easy to understand Content: I used this book for one of my packaging class in RIT. The language of the content makes this book very easy to read and understand. There are also helpful diagrams to better illustrate some of the important points. Important key terms are repeated on the ... → Click here to read more reviews.

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