eFinancialDistrict Store, Financial and Accounting Book Store

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1. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
Manufacturer: Wiley
List Price: $16.95
Our Price: $9.20
You Save: $ 7.75 (46%)
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Summary: Excellent resource
Content: Why, if I like the book, did I give it four stars? Simple. It was a bit disorganized. For example, there was material about using a blog in the front of the book and then, to read more, you had to go to the back of the book. I would have preferred all the ...
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2. It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
by Paul Arden
Manufacturer: Phaidon Press
List Price: $8.95
Our Price: $3.58
You Save: $ 5.37 (60%)
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Summary: It is what it is.....
Content: To all of those readers who are incredibly unsatisfied with this book: LIGHTEN UP!!!! This book is what it is and to hold such high expectations to the point of letting it ruin your day is absolutely missing the point of the author's message. Paul Arden ...
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3. The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
by Frank Rich
Manufacturer: Penguin Press HC, The
List Price: $25.95
Our Price: $1.62
You Save: $ 24.33 (94%)
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Summary: A Cultural View of the Iraq War
Content: This book is unique among the already vast literature on the Iraq War. It is authored by Frank Rich who was the New York Times theater critic before he became one of the paper's prominent op-ed writers. He is not a war correspondent but rather a social critic.
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4. Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
by Warren Whitlock
Manufacturer: Xeno Press
List Price: $18.97
Our Price: $12.32
You Save: $ 6.65 (35%)
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Summary: The Twitter Revolution Is Here!
Content: I just finished reading Twitter Revolution and wanted to say how fabulous it is!

Even if you've been tweeting for some time now, you'll still pick up some neat tips to help drive your conversations and your brand deeper into the Twitter universe.
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5. Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
by Steven Van Yoder
Manufacturer: Bay Tree Publishing
List Price: $18.95
Our Price: $11.53
You Save: $ 7.42 (39%)
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Summary: Branding for Dummies
Content: This is the best personal marketing book I've read. Ideas are easy to understand and adapt. I recommend this book all the time. ...
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6. Confessions of an Advertising Man Confessions of an Advertising Man
by David Ogilvy
Manufacturer: Southbank Publishing
List Price: $17.00
Our Price: $9.84
You Save: $ 7.16 (42%)
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Summary: Being more David
Content: Incredible....more than 40 years ago David Ogilvy already set the tone for good advertising nowadays. If u are into ads, u must read this book. ...
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7. Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
by David Silver
Manufacturer: Wiley
List Price: $24.95
Our Price: $13.86
You Save: $ 11.09 (44%)
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Summary: Don't Miss This Excellent Book!
Content: As a web professional, I read many books written for my industry. SMART STARTUPS is probably the single most useful book I've yet read on Web 2.0, and it makes the phenomenon of Social Networking online entirely accessible and exciting. If I were teaching ...
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8. The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series) The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
by Tim Templeton
Manufacturer: Berrett-Koehler Publishers
List Price: $17.95
Our Price: $8.95
You Save: $ 9.00 (50%)
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Summary: Referral of a Lifetime
Content: The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series) This book is awesome!! It is a simple read with tons of great information in it. ...
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9. Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble
Manufacturer: Wiley
List Price: $24.95
Our Price: $6.91
You Save: $ 18.04 (72%)
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Summary: Unabashed admiration of nakedness
Content: A simply unputdownable book that I read over the weekend and finished during an extended lunch hour on a Monday. Filled with anecdotes and case studies that cover the half decade 'history' of blogging, this is a must read bible for all bloggers. A no-nonsense ...
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10. Radically Transparent: Monitoring and Managing Reputations Online Radically Transparent: Monitoring and Managing Reputations Online
by Andy Beal
Manufacturer: Sybex
List Price: $29.99
Our Price: $4.40
You Save: $ 25.59 (85%)
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Summary: It is what it says it is
Content: The book is a nice introductory field guide to online reputation management. Good solid primer. ...
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(222 products are listed in this category.)

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