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L.L. Bean: The Making of an American Icon
by Leon Gorman
Manufacturer: Harvard Business School Press |
List Price: $26.95
Our Price: $1.99
You Save: $ 24.96 (93%)
Prices subject to change
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Summary: Self serving, but interesting
Content: Pretty much along the lines of Sam Walton's bio... contains some interesting bits of history, but for the most part it's a "sell job" on what a great company L.L. Bean founded. The only real significant information gleaned from the book was about Bean's "unconditional" ... → Click here to read more reviews. | |
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Million Dollar Mailings
by Dension Hatch
Manufacturer: Bonus Books |
List Price: $89.00
Our Price: $46.71
You Save: $ 42.29 (48%)
Prices subject to change
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Summary: A great resource for advertising professionals but definitely not for beginners
Content: If you're looking for a step by step how to guide on how you can create Million Dollar Mailings on a shoestring budget, then skip this book.
On the other hand, if you're an advertising professional charged with the task of effectively spending ... → Click here to read more reviews. | |
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How to Get Rich in Mail Order
by Melvin Powers
Manufacturer: Wilshire Book Company |
List Price: $20.00
Our Price: $15.98
You Save: $ 4.02 (20%)
Prices subject to change
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Summary: If you are selling information, this is a great manual !
Content: If you are selling information by direct mail - manuals, brochures, designs, books - this is MUST HAVE BOOK! Most of the examples are from Author's own experience, but this should be considered a strong point of the book, not a weakness - providing the author ... → Click here to read more reviews. | |
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Direct Mail Copy That Sells
by Herschell Gordon Lewis
Manufacturer: Prentice Hall Press |
List Price: $14.95
Our Price: $15.98
You Save: $ (%)
Prices subject to change
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Summary: For the Writer who Wants Precision...and Results
Content: I've bought and read close to 50 books about direct response writing. Many of the books are vomituously self-promotional. Some are very cheerleader-ish, which is fine. But this one is for the serious writer who wants and needs close, very close, attention ... → Click here to read more reviews. | |
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