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1.		Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull Manufacturer: Wiley	List Price: $27.95 Our Price: $12.25 You Save: $ 15.70 (56%) Prices subject to change
Summary: Excellent introduction/summary for Pragmatic Marketing Principles Content: I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software ... → Click here to read more reviews.

2.		The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Manufacturer: Back Bay Books	List Price: $14.99 Our Price: $3.99 You Save: $ 11.00 (73%) Prices subject to change
Summary: How to tip your product into the market Content: The Tipping Point offers an intriguing perspective on how buying trends, social trends, and other patterns of behavior occur as a result of a few people: connectors, mavens, and salesmen. I think the author supports his claim really well with the data he draws ... → Click here to read more reviews.

3.		Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler Manufacturer: Yale University Press	List Price: $26.00 Our Price: $15.99 You Save: $ 10.01 (39%) Prices subject to change
Summary: Actually, our economic system thrives on poor choices by consumers Content: According to the authors, man is not the hard, cold rationalist, or economic man, who is often described in free market postulations, but is instead quite fallible, even the highly-educated. The thinking and perceptions of man are constantly being waylaid ... → Click here to read more reviews.

4.		Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman Manufacturer: Doubleday Business	List Price: $21.95 Our Price: $12.33 You Save: $ 9.62 (44%) Prices subject to change
Summary: a decent book-let Content: This is yet a another volume in the contemporary genre of books based on a single insight. In this case, the insight is that people often make predictably irrational decisions. This is interesting, and the authors assemble several anecdotes supporting their ... → Click here to read more reviews.

5.		Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini Manufacturer: Collins Business	List Price: $17.95 Our Price: $9.94 You Save: $ 8.01 (45%) Prices subject to change
Summary: Awesome Book Content: To put it briefly this is an invaluable book to understanding many of our behaviors relating to influence but it is written in a way that keeps you completely engrossed in it, nothing dry here. I agree with so many of the reviews here on this book. It is just ... → Click here to read more reviews.

6.		The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott Manufacturer: Wiley	List Price: $24.95 Our Price: $13.84 You Save: $ 11.11 (45%) Prices subject to change
Summary: You can skip around the chapters and still get to the bottom line(s) Content: This book gives great details on new media. It was a great guide for quick references especially if you're looking for key words/summaries when describing new marking and pr opportunities in recommendation memos or presentations. ... → Click here to read more reviews.

7.		Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein Manufacturer: Free Press	List Price: $25.00 Our Price: $15.26 You Save: $ 9.74 (39%) Prices subject to change
Summary: Well worth the wait! Content: This book was well worth the wait! It's jam-packed with ready to implement ideas for work and personal life. ... → Click here to read more reviews.

8.		Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim Manufacturer: Harvard Business School Press	List Price: $29.95 Our Price: $15.00 You Save: $ 14.95 (50%) Prices subject to change
Summary: Strategy will always include opportunity and risk Content: Strategy: 1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans. → Click here to read more reviews.

9.		No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy Manufacturer: Entrepreneur Press	List Price: $17.95 Our Price: $11.79 You Save: $ 6.16 (34%) Prices subject to change
Summary: Best read of Dan's yet... Content: Well written, very detailed, information packed book on understanding and marketing to the affluent. Caused me to really think beyond the box and expand my market and business. ... → Click here to read more reviews.

10.		Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker Manufacturer: Random House	List Price: $25.00 Our Price: $12.47 You Save: $ 12.53 (50%) Prices subject to change
Summary: For some brands it's about trusting the tale, and not the teller Content: If you're interested in how certain brands take on personalities of their own beyond their framers' intent--or in the self-conscious denial of any intent at all--this book deserves your attention. Walker examines how certain brands come to embody what we say ... → Click here to read more reviews.

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