Consumer Behaviour, 2nd Ed.

	List Price: £43.99 Our Price: £27.25 Your Save: £ 0.00 ( % ) Availability: Manufacturer: Financial Times/ Prentice Hall
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Binding: Paperback Dewey Decimal Number: 658.8342094 EAN: 9780273651826 ISBN: 027365182X Label: Financial Times/ Prentice Hall Number Of Pages: 630 Publication Date: 2001-12-06 Publisher: Financial Times/ Prentice Hall Studio: Financial Times/ Prentice Hall
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Spotlight customer reviews: Customer Rating: Summary: The most up to date and most European Comment: This is the most up to date text book in consumer behaviour on the market. Also, it does have a European perspective. We used the ealier edition, we will use the new one and are convinced that our students will be even more pleased with it. Customer Rating: Summary: An excellent text to introduce consumer behaviour Comment: This text was my main most enjoyable book for my 2nd year business studies degree. I found it very easy to follow yet still comprehensive in its content. It actually proves to be not only a plain text book to study with, but also a very interesting read. Its simple layout and real world (up to date) case studies make application of theories taught very obvious. It has a great chapter summary each time, as well as revision questions and tests. If you need a good text book for this subject, choose this one!

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