It's Not How Good You Are, It's How Good You Want To Be

	List Price: £4.95 Our Price: £1.25 Your Save: £ 0.00 ( % ) Availability: Usually dispatched within 24 hours Manufacturer: Phaidon Press Ltd
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Binding: Paperback Dewey Decimal Number: 158.1 EAN: 9780714843377 ISBN: 0714843377 Label: Phaidon Press Ltd Number Of Items: 1 Number Of Pages: 128 Publication Date: 2003-05-31 Publisher: Phaidon Press Ltd Studio: Phaidon Press Ltd
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Spotlight customer reviews: Customer Rating: Summary: Inspirational Reading Comment: This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!! Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better. Ideal present for any career driven person. Customer Rating: Summary: Buy a Moleskin Note Book Instead, cos' it's just as empty..... Comment: A pat on the back for being so Good. More empty rhetoric. This book taught me. Here is some self help for you. But somehow I really warm to Paul Ardens book, even though he's a jammy so and so. worth uk standard postage why are you reading this? Why don't you? Customer Rating: Summary: Carry in your Handbag all day! Comment: Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more! Customer Rating: Summary: A Nice Way to Spend an Hour Comment: For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf. Customer Rating: Summary: Thought provoking and useful for everyone Comment: Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised. The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently. There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.

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