Browse Sales & Marketing Management

1.		Principles and Practice of Marketing by David Jobber Manufacturer: McGraw-Hill Publishing Co.	List Price: Ł40.99 Our Price: Ł10.00 You Save: £ 30.99 (76%) Prices subject to change
Summary: Marketing, A mature student perspective Content: I purchased this book to assist me with my studies aa part of an MBA course, I am a mature student returning to study and have some years of experience in an administration capacity and some knowledge of the subject. I have found the book easy to read with ... → Click here to read more reviews.

2.		Guerrilla Marketing by Jay Conrad Levinson Manufacturer: Piatkus Books	List Price: Ł10.99 Our Price: Ł6.20 You Save: £ 4.79 (44%) Prices subject to change
Summary: Excellent book-the only one you really need for marketing of a SME business Content: I have bought a lot of business and marketing books and whilst some leave a lot to the imagination and motivation, this book hits the nail on the head every single time. The book goes through everything clearly and explains in simple words why ... → Click here to read more reviews.

3.		Retail Marketing by P. Mcgoldrick Manufacturer: McGraw-Hill Higher Education	List Price: Ł42.99 Our Price: Ł32.24 You Save: £ 10.75 (25%) Prices subject to change
Summary: The only retail text book you will need!! Content: I was taught by Professor Peter McGoldrick and his book covers absolutely everything you need as a retail marketing student in an easy-going manner which typically personifies him; it is extremely thorough but stimulating reading with some first-class case ... → Click here to read more reviews.

4.		Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel Manufacturer: John Wiley & Sons	List Price: Ł23.99 Our Price: Ł13.03 You Save: £ 10.96 (46%) Prices subject to change
Summary: A view from an outsider Content: I am not in any way connected to advertising, marketing or the business world. In fact, I'm a warehouse worker. However, I'm an avid reader and wanted to find out more about the advertising industry - my curiosity having been aroused by all those documentaries ... → Click here to read more reviews.

5.		The Key Account Manager's Pocketbook (Sales & Marketing) by Roger Jones Manufacturer: Management Pocketbooks	List Price: Ł6.99 Our Price: Ł4.85 You Save: £ 2.14 (31%) Prices subject to change
Summary: A masterpiece. Succinct, well written and all you need to know about Key Account Management Content: The book provides an excellent overview of key account management. From the rationale of why it is important through to the provision of a series of useful tools, techniques and checklists. The book is easy to read, well structured and tells you all you need ... → Click here to read more reviews.

6.		Cim Coursebook Marketing Planning (CIM Coursebook) (CIM Coursebook) by Beamish Manufacturer: Butterworth-Heinemann	List Price: Ł24.99 Our Price: Ł20.10 You Save: £ 4.89 (20%) Prices subject to change
Summary: Content:

7.		Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice by Hannah McNamara Manufacturer: Thorogood	List Price: Ł14.99 Our Price: Ł8.99 You Save: £ 6.00 (40%) Prices subject to change
Summary: Great Marketing book Content: I thought I knew a fair bit about marketing until I read this book. A must for every coach, and business owner/ entreupeuner who wants to expand and make their business more effective. Having a great product alone will not pay the bills, this book will help ... → Click here to read more reviews.

8.		Cim Coursebook Marketing Essentials (CIM Coursebook) (CIM Coursebook) by Blythe Manufacturer: Cim	List Price: Ł24.99 Our Price: Ł18.42 You Save: £ 6.57 (26%) Prices subject to change
Summary: Content:

9.		Managing the Customer Experience: Turning Customers into Advocates by Shaun Smith Manufacturer: Financial Times/ Prentice Hall	List Price: Ł22.99 Our Price: Ł16.77 You Save: £ 6.22 (27%) Prices subject to change
Summary: How to Content: Actually, the title of this book is somewhat misleading because Smith and Wheeler have as much of value to say about how to create an appropriate customer experience as they do about how to manage it effectively. In fact, the two are not only connected, they ... → Click here to read more reviews.

10.		Web Marketing for Dummies (For Dummies) by Jan Zimmerman Manufacturer: John Wiley & Sons	List Price: Ł15.99 Our Price: Ł9.61 You Save: £ 6.38 (40%) Prices subject to change
Summary: Content:

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